Thailand Travel Retail Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Thailand Travel Retail Market is Segmented by Product Type (Beauty and Personal Care, Wines and Spirits, Tobacco, Eatables, Fashion Accessories, Hard Luxury, and Other Product Types) and Distribution Channel (Airports, Airlines, Ferries, and Other Distribution Channels). The Report Offers the Market Sizes and Forecasts in Value (USD) for all the Above Segments.

Thailand Travel Retail Market Size

Thailand Travel Retail Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 154.48 Billion
Market Size (2029) USD 214.14 Billion
CAGR (2024 - 2029) 6.75 %
Market Concentration Low

Major Players

Thailand Travel Retail Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Thailand Travel Retail Market with other markets in Retail Industry

General Retail

Retail Stores

Travel Retail

Thailand Travel Retail Market Analysis

The Thailand Travel Retail Market size is estimated at USD 154.48 billion in 2024, and is expected to reach USD 214.14 billion by 2029, growing at a CAGR of 6.75% during the forecast period (2024-2029).

The economy of Thailand is one of South Asia's most influential economies. Thailand has been a major player in travel, tourism and trade for decades. Thailand is an exciting and strategic market with a high awareness of beauty and high spending power. The people's standard of living is rising due to higher disposable income and improved lifestyle. One of the main reasons for the growth of the Thai travel retail industry in the coming years is the steady increase in the number of tourist arrivals. 

The Thailand travel retail group, King Power International, is based in Bangkok and one of the top duty-free retailers in the world. King Power offers an excellent selection of international brands, at affordable prices. It provides high-quality services to Chinese as well as other international customers. 

Thailand Travel Retail Market Trends

Growth of the Tourism Industry in Thailand is Driving the Market

  • The growing attractiveness of the tourism industry is the prime factor driving the growth of the travel retail market in Thailand. Factors such as the presence of numerous tourism destinations, pleasant weather conditions, and the availability of several luxury hotels coupled with numerous recreational activities have attracted tourists worldwide. 
  • The increasing influx of tourists is expected to play a crucial role in the development of the travel retail market in Thailand. Growth in travel and tourism has increased the demand for apparel, fashion, food items, electronics, and wines and spirits category. There has been a rise in the demand for beauty and personal care products by travelers at the airport facility.
Thailand Travel Retail Market - Number of international tourist arrivals, Thailand, In Millions, 2019-2022

Increase in Urban Population is Driving the Market

  • The urban population comprises nearly half of the total population in Thailand. The presence of a large young urban population is expected to augment the demand for travel retail sales of products such as beauty, fashion, and personal care. An increase in urbanization and lifestyle changes are expected to create lucrative opportunities in the market. 
  • The leading vendors are developing consumer-focused businesses, especially for this end-user segment, to boost their travel retail industry size over the next few years. With the surge in middle-class median income, their expenditure trend, traveling mode, and demand for premium brands will also rise, fueling travel retail sales across the industry. Rapid development and urbanization will augment infrastructure development and offer access to better amenities in the market.
Thailand Travel Retail Market - Share of the urban population, Thailand, In %, 2019-2022

Thailand Travel Retail Industry Overview

The market studied is fragmented and competitive, with players competing on various fronts to gain a larger share of the market. With players looking into new strategies to improve their online presence and attract new clients, consumers have given the market's competition a new dimension. The report covers major international players like King Power, The Shilla Duty-Free, Jaidee Duty-Free, SIAM Gems Group, and Leon Duty-Free operating in Thailand's travel retail industry.

Thailand Travel Retail Market Leaders

  1. King Power

  2. The Shilla Duty Free

  3. Jaidee Duty Free

  4. SIAM Gems Group

  5. Leon Duty Free

*Disclaimer: Major Players sorted in no particular order

Thailand Travel Retail Market Concentration
Need More Details on Market Players and Competitors?
Download PDF

Thailand Travel Retail Market News

  • In October 2023, Foreo broadens its presence in Thailand's travel retail sector with a new outlet at Don Mueang Airport. This expansion, in collaboration with King Power, builds upon Foreo's existing launches at Suvarnabhumi and Phuket airports, along with its presence in King Power Rangnam, King Power Srivaree Complex, and King Power Phuket downtown stores.
  • In November 2023, Thailand's leading oil and retail company plans to expand into Southeast Asia due to the region's economic growth. PTT Oil and Retail Business is investing $900 million to broaden operations beyond Southeast Asia, operating over 2,500 lifestyle outlets in Asia and supplying petrochemical products globally to over 40 countries

Thailand Travel Retail Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Industry Value Chain Analysis
  • 4.5 Insights on Government Regulations Shaping the Travel-Retail Sector
  • 4.6 Industry Attractiveness: Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Beauty and Personal Care
    • 5.1.2 Wines and Spirits
    • 5.1.3 Tobacco
    • 5.1.4 Eatables
    • 5.1.5 Fashion Accessories and Hard Luxury
    • 5.1.6 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Airports
    • 5.2.2 Airlines
    • 5.2.3 Ferries
    • 5.2.4 Other Distribution Channels (Borders, Downtown)

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 King Power International Group
    • 6.2.2 The Shilla Duty Free
    • 6.2.3 Leon Duty Free
    • 6.2.4 Central Pattana
    • 6.2.5 The Mall Group
    • 6.2.6 Jaidee Duty Free
    • 6.2.7 SIAM Gems Group
    • 6.2.8 Paradise Duty Free
    • 6.2.9 Regent Plaza Group
    • 6.2.10 Bangkok Airways
    • 6.2.11 The Airways International
    • 6.2.12 Airports of Thailand
    • 6.2.13 JR Duty Free*
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

** Subject To Availablity
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Thailand Travel Retail Industry Segmentation

Travel retail is a specialized area of the retail market that serves tourists and other travelers. It can be characterized as the sale of goods and services to travelers leaving, arriving at, or passing through an airport, seaport, railway station, or other travel-related facilities.

The market is segmented by product type and by distribution channel. By product type, the market is sub-segmented into beauty and personal care, wines and spirits, tobacco, eatables, fashion accessories, and hard luxury, and other product types, and by distribution channel, the market is sub-segmented into airports, airlines, ferries, and other distribution channels.

The report offers the market sizes and forecasts in value (USD) for all the above segments.

Product Type Beauty and Personal Care
Wines and Spirits
Tobacco
Eatables
Fashion Accessories and Hard Luxury
Other Product Types
Distribution Channel Airports
Airlines
Ferries
Other Distribution Channels (Borders, Downtown)
Need A Different Region Or Segment?
Customize Now

Thailand Travel Retail Market Research FAQs

The Thailand Travel Retail Market size is expected to reach USD 154.48 billion in 2024 and grow at a CAGR of 6.75% to reach USD 214.14 billion by 2029.

In 2024, the Thailand Travel Retail Market size is expected to reach USD 154.48 billion.

King Power, The Shilla Duty Free, Jaidee Duty Free, SIAM Gems Group and Leon Duty Free are the major companies operating in the Thailand Travel Retail Market.

In 2023, the Thailand Travel Retail Market size was estimated at USD 144.05 billion. The report covers the Thailand Travel Retail Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Thailand Travel Retail Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Thailand Travel Retail Industry Report

Statistics for the 2024 Thailand Travel Retail market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Thailand Travel Retail analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Thailand Travel Retail Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)