Tomato Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 207.17 Billion |
| Market Size (2029) | USD 261.41 Billion |
| CAGR (2024 - 2029) | 4.76 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Tomato Market Analysis
The Tomato Market size is estimated at USD 207.17 billion in 2024, and is expected to reach USD 261.41 billion by 2029, growing at a CAGR of 4.76% during the forecast period (2024-2029).
- Tomatoes are juicy and sweet, full of antioxidants, and may help fight several diseases. They are especially high in lycopene, a plant compound linked to improved heart health, cancer prevention, and protection against sunburns.
- Major exporting countries for tomatoes are Mexico, the Netherlands, and Spain, followed by Morocco and Canada. The United States is the leading importer of tomatoes from Mexico. According to a United States Department of Agriculture report, tomato production in Mexico is highly concentrated, with six states producing 53% of the total production in 2020. Sinaloa is the largest tomato-producing state in Mexico.
- Tomatoes in industries, such as home, food processing, and snack foods, are driving the tomato market. They're also popular in the food service industry and used in hotels, restaurants, and fast-food outlets. The fast-food business is growing across the world, propelling the market forward. The expanding organized retail sector is also contributing to market expansion.
- Additionally, processed tomatoes are in high demand due to their enhanced health benefits and longer shelf life. Tomato puree is a particularly important processed product since it is used in so many other products, including tomato juice, ketchup, paste, strained tomato pulp, pickles, pasta, pizza sauces, salsa, gravies, ready-to-eat curries, and tomato-based powder goods.
- Further, government initiatives with extensive financial and political support for enhanced agricultural production in the countries through technological innovation are anticipated to raise the production level of tomatoes during the forecast period. In 2021, the government of Ghana commissioned the Weddi Africa Tomato Processing Factory in the town of Domfete under the 1-District-1-Factory initiative. The government facilitated a loan of USD 16 million to support the establishment and operations of the factory. As Domfete is a major center for the cultivation of fresh tomatoes, the factory is anticipated to process 40,000 metric tons of fresh tomatoes annually. Thereby, driving the market during the foreacast period.
Tomato Market Trends
China Dominates the Market in Term of Production
Tomato (Lycopersicon esculentum Miller) is an important vegetable crop widely cultivated in China. The tomato production in China has been increasing gradually over the last decade. The country is the world's largest tomato producer with 68.2 million MT total production in 2022, according to FAOSTAT. The good quality of the soil has favored the high production of tomatoes in the country. Additionally, China has a well-established agricultural industry and is known for producing a wide variety of crops, including tomatoes. Tomato cultivation is carried out in four ecological districts of the country namely the southern district, middle and eastern District, northern district, and northeastern District. Tomatoes are grown mainly in plastic tunnels or open fields including varieties with large fruit, red or pink.
Moreover, in recent periods, Chinese consumers are increasingly looking for product quality as their living standards improve, and the regular, large, fleshy tomato is no longer able to please their developed taste which has made flavored tomatoes more popular in the Chinese market, according to Beijing Crown Vegetable Agricultural Science and Technology Co., Ltd. Strawberry persimmon, iron skin persimmon, or alkaline soil persimmon are some of the flavored tomato cultivated in the country. Thus, the increasing demand for tomatoes due to the increasing product quality in the country as well as in the international market has driven the production of tomatoes, which is further anticipated to drive the market in the coming years.
Asia-Pacific is the Fastest Growing Market
Asia-Pacific is one of the fastest-growing regions in the market. Increasing the high-intensity cultivation of tomatoes is the major factor driving market growth in the region. Tomato is one of the third most important crops under the Indian government's top priority list of horticultural crops after potatoes and onions. These three staple crops are found across the country with the government of India's initiative called 'Operation Greens' to improve the living conditions of farmers.
China is witnessing continuous growth of tomato acreage owing to increased farmers' interest in planting as the tomato market price has risen, and high yield promoted the expansion of planting area. According to the Ministry of Commerce, in 2021, retail sales of consumer goods, including fruits and vegetables, hit USD 6.8 trillion, which is an increase of about 12.5% from 2020. In the fresh produce segment, tomatoes are one of the major vegetables that contributed to the higher sales. Moreover, India has embraced tomato farming, with various states contributing significantly to its production. The major tomato-producing states include Bihar, Karnataka, Uttar Pradesh, Orissa, Maharashtra, Andhra Pradesh, Madhya Pradesh, and West Bengal.
Furthermore, the use of artificial intelligence (AI) technology in tomato cultivation is one of the important emerging trends in the region, especially in Japan. Recently, in June 2021, NEC Corp. and Kagome Co. announced that the companies have jointly developed an AI-equipped agricultural support system for tomato farmers in the country. According to the company, the newly developed AI technology has resulted in reduced fertilizer use by 20% from the average while increasing tomato crop yield by 30% in the trial run at farms. Therefore, the use of modern technologies such as AI technology is anticipated to drive the tomato market, which is anticipated to grow during the forecast period.
Tomato Market News
July 2023: Netafim partnered with Vermillion Growers and built the first large-scale vegetable greenhouse in Manitoba, Canada. Vermillion Growers will begin growing tomatoes year-round across 10 acres, with plans to expand their production area and grow additional crops that will help to minimize the import of tomatoes in the coming years.
May 2023: Fri-El Green House, an Italian greenhouse grower launched a new premium tomato i.e. Strabena, the De Ruiter midi cherry truss variety. The variety is grown all year round under controlled conditions so that it is available with continuity and using techniques with a low environmental impact and is sold under the H2orto brand and with new sustainable, recyclable cardboard or plastic packaging depending on client needs.
Tomato Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
-
4.2 Market Drivers
- 4.2.1 Increasing Demand for Tomato
- 4.2.2 Adoption of Greenhouse Technology in Tomato Cultivation
- 4.2.3 Government support
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4.3 Market Restraints
- 4.3.1 Increasing Loses due to Physiological Disorder, Pest and Disease
- 4.3.2 Unfavourable Climatic Condition
- 4.4 Value Chain Analysis
5. MARKET SEGMENTATION
-
5.1 Geography (Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), and Price Trend Analysis)
- 5.1.1 North America
- 5.1.1.1 United States
- 5.1.1.2 Canada
- 5.1.1.3 Mexico
- 5.1.2 Europe
- 5.1.2.1 Spain
- 5.1.2.2 Germany
- 5.1.2.3 Italy
- 5.1.2.4 France
- 5.1.2.5 Turkey
- 5.1.2.6 Netherlands
- 5.1.2.7 United Kingdom
- 5.1.2.8 Poland
- 5.1.2.9 Ukraine
- 5.1.3 Asia-Pacific
- 5.1.3.1 China
- 5.1.3.2 India
- 5.1.3.3 Japan
- 5.1.4 South America
- 5.1.4.1 Brazil
- 5.1.4.2 Argentina
- 5.1.4.3 Chile
- 5.1.5 Middle-East and Africa
- 5.1.5.1 South Africa
- 5.1.5.2 Egypt
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
Tomato Industry Segmentation
Tomato is a rounded, edible pulpy berry that belongs to the genus Solanum. Tomato is one of the most important vegetable crops grown extensively in tropical and subtropical climates. The Tomato Market is Segmented by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The report offers market estimation and forecasts in value (USD) and volume(metric tons).
| Geography (Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), and Price Trend Analysis) | North America | United States |
| Canada | ||
| Mexico | ||
| Geography (Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), and Price Trend Analysis) | Europe | Spain |
| Germany | ||
| Italy | ||
| France | ||
| Turkey | ||
| Netherlands | ||
| United Kingdom | ||
| Poland | ||
| Ukraine | ||
| Geography (Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), and Price Trend Analysis) | Asia-Pacific | China |
| India | ||
| Japan | ||
| Geography (Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), and Price Trend Analysis) | South America | Brazil |
| Argentina | ||
| Chile | ||
| Geography (Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), and Price Trend Analysis) | Middle-East and Africa | South Africa |
| Egypt |
Tomato Market Research FAQs
How big is the Tomato Market?
The Tomato Market size is expected to reach USD 207.17 billion in 2024 and grow at a CAGR of 4.76% to reach USD 261.41 billion by 2029.
What is the current Tomato Market size?
In 2024, the Tomato Market size is expected to reach USD 207.17 billion.
Which is the fastest growing region in Tomato Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Tomato Market?
In 2024, the Asia-Pacific accounts for the largest market share in Tomato Market.
What years does this Tomato Market cover, and what was the market size in 2023?
In 2023, the Tomato Market size was estimated at USD 197.31 billion. The report covers the Tomato Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Tomato Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key factors affecting tomato prices for producers?
The key factors affecting tomato prices for producers are a) Weather conditions b) Transportation costs c) Competition from imported tomatoes
What are the key factors affecting tomato prices for producers?
The key factors affecting tomato prices for producers are a) Weather conditions b) Transportation costs c) Competition from imported tomatoes
Tomato Industry Report
The global tomato market is on an upward trajectory, fueled by a surge in demand across fresh, frozen, and dried segments. This market, detailed in the tomato market report by Mordor Intelligence™, is diversified into conventional and organic types, meeting a variety of consumer needs and health trends. With significant contributions from both the food service industry and household/retail sectors, tomatoes play a crucial role in global cuisines and food processing. The market spans North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, with Asia-Pacific leading in revenue, due to robust market players and high demand. Key growth drivers include government initiatives for tomato production, the crop's booming role in food processing, and the advent of technologies like AI in agriculture. However, challenges like strict trade regulations and post-harvest losses pose hurdles. Trends towards fresh consumption and the nutritional benefits of tomatoes are propelling the market forward. For comprehensive insights, the tomato market report offers a forecast, historical overview, and a free report PDF download from Mordor Intelligence™ Industry Reports.
