Toys And Games News

Related Recreational Goods Industry News

In November 2021, Mattel Inc., a global leader in kids' toys and games, launched a Celia Cruz Doll. Known as the 'Queen of Salsa,' Celia Cruz was one of the most popular Latin artists of the 20th century.

In November 2021, Lego A/S launched the Ultimate Collector Series Star Wars AT-AT, comprising 6,785 pieces. The new collectible is meant for children and millennials keen on investing in unique toys and games.

In 2020, Leading pop culture consumer products and toys company Funko launched 'Marvel Battleworld: Mystery of the Thanostones, a micro table gaming system. The company collaborated with animation production and comics house Marvel to engage their younger fans and adults with a new range of products and animation collaboration.

• July 2022: 888 Holdings acquired William Hill's non-US business from Caesars Entertainment. William Hill is a popular online gambling platform brand.
• May 2022: DraftKings acquired Golden Nugget Online Gaming (GNOG). With this acquisition, DraftKings is able to increase its reach into new client demographics by utilizing the well-known brand of Golden Nugget. Through GNOG's distinctive capabilities, such as Live Dealer, and DraftKings' vertically integrated tech stack, it will also improve the combined company's gaming product offerings.
• July 2021: The Flutter Entertainment subsidiary FanDuel Group expanded its FanDuel Casino offers in New Jersey and Michigan. The official launch of FanDuel Group's standalone, FanDuel-branded FanDuel Casino product in New Jersey on iOS, Android, and desktop was announced. Customers of Michigan's FanDuel Casino can now play Evolution's live dealer games.

• May 2024: WOW Skin Science updated its product lineup, ‘Activated Naturals,’ following thorough research on customer preferences. This new platform combines natural ingredients with advanced scientific activities to cater to personal care needs.
• February 2024: Herbal Essences launched 11 Newly Formulated Shampoos and Conditioners. Every new blend contains pure aloe and camellia oil, certified by The Royal Botanic Gardens, KEW plant specialists.
• December 2023: Unilever acquired the premium haircare brand K18, known for its innovative products. Among K18's offerings is the Herbal Red Onion Hair Shampoo, which harnesses the power of onion extract to combat dandruff while nourishing the hair effectively.

• April 2024: Nivea expanded its anti-aging product portfolio by launching the Q10 Dual Action serum. The company claims that the serum targets sugar-induced skin aging and wrinkle formation. The formula was designed to prevent protein glycation in the dermis skin layer, protecting collagen and elastin from damage. 
• March 2024: L'Oréal Canada launched SkinBetter Science, a medical aesthetic skincare brand, adding it to the L'Oréal Dermatological Beauty (LDB) division. The brand claimed that SkinBetter Science is currently distributed across Canada and on the www.skinbetter.ca website.
• March 2024: Dermalogica launched its new product - Circular Hydration Serum. The product comprises hyaluronic acid and algae extracts, forming a moisturizing matrix that delivers rapid and enduring hydration. This dynamic combination forms a protective barrier, safeguarding skin against moisture loss.

• February 2024: MamyPoko Pants launched Extra Absorb Pants with 30+ patented technologies. The diapers are claimed to be up to 60% absorbent.
• January 2024: Pampers launched a new Pampers Premium Care Diaper – a 360-degree coverage all-in-one diaper for babies. It has an inbuilt anti-rash blanket and lotion with aloe vera to protect the baby's delicate skin from rashes.
• January 2024: Procter & Gamble Korea, a subsidiary of the global parent – Procter & Gamble Company, launched one of its newest additions to its product lineup - Pampers Baby-Dry Pants -- a baby diaper designed to provide improved absorbency. Pampers Baby-Dry Pants -- a baby diaper intended to provide enhanced absorbency.

• November 2023: Aetrex launched a new personalized footwear recommendation platform – FitStarter, developed with shoe fit testing company Heeluxe, to help retailers improve their shoe fitting service for shoppers, reduce returns, and increase customer satisfaction. 
• November 2023: Fyous, a custom-fit footwear brand, secured an Innovate UK match-funded grant of GBP 1.4 million to combat the occurrence of diabetic amputations. The grant will enable the company’s founders to expand their exclusive polymorphic molding technology combined with 3D scanning custom-made footwear in healthcare, thereby enhancing their ability to manufacture diabetic footwear with specialized orthotic features. 
• February 2022: The American Diabetes Association partnered with Dr. Comfort to take the next step in preventing and treating foot complications.

• April 2023: Life Fitness partnered with Bayerwaldhof, a wellness hotel, to furnish its new fitness room with premium fitness equipment, ensuring a top-notch wellness experience for guests.
• September 2022: Peloton Interactive, Inc. unveiled Peloton Row, an innovative fitness equipment featuring cutting-edge software and a premium hardware design tailored for low-impact, full-body cardio and strength workouts.
• August 2021: Johnson Health Tech (JHT) acquired Matrix Fitness South Africa, formerly a distributor, thereby establishing JHT as the inaugural fitness equipment manufacturer with a wholly-owned subsidiary in Africa.

• March 2022: Gray Away introduced the industry's inaugural on-demand temporary root cover spray. The Gray Away Root Cover-Up Sprays promise a one-step color solution targeting various hair concerns. These cruelty-free, high-performance products claim to provide effective root coverage with a good color payoff.
• May 2022: Matrix, a leading hair care brand, launched All-in-One Toning Leave-In Sprays named Brass Off and So Silver. These sprays claim to dye the hair's cuticle, offering temporary toning effects while providing hydration and smoothing benefits. The Brass Off All-In-One Toning Leave-In Spray utilizes blue dyes to neutralize brass or orange tones in highlighted brunette shades. At the same time, the So Silver All-In-One Toning Leave-In Spray uses violet dyes to balance yellow tones in gray and blonde hair.
• February 2022: Mamaearth, a direct-to-consumer (D2C) Indian startup, acquired BBlunt, a Mumbai-based company previously owned by Godrej Consumer Products Limited (GCPL). BBlunt specializes in manufacturing hair colorant sprays, marking a strategic move for Mamaearth in expanding its product offerings within the hair care market.

• In May 2023, Dabur India launched Dabur Herb'lActivated Charcoal toothpaste to attract younger consumers. Charcoal is known as a cleanser, detoxifier, and good absorbent. The company aimed to enhance its product portfolio with the launch of whitening toothpaste and cater to the demand of urban consumers.
• In November 2022, Vitro Naturals launched herb-rich and fluoride-free toothpaste. The product uses herbs like neem, cloves, babool, and mint leaves. The toothpaste protects against teeth and gum infections, bad breath, toothache, and cavities and reduces gum and tooth pain.
• In July 2022, Alacer Corp., a GlaxoSmithKline (GSK) consumer healthcare subsidiary, launched the eco-conscious toothpaste brand Natean. The toothpaste is made with botanicals, natural flavors, and fruit extracts.

• April 2023: Villain Lifestyle, a men's fragrances, accessories, and grooming brand, announced the launch of its personal care range with a campaign starring actor Yash. The product launch included the launch of its new product, the Xtreme Foam Choco Mint Face Wash.
• March 2023: CODE, the brand under the Nourish Pvt. Ltd. company, announced the expansion of its haircare portfolio with the launch of its new hair serum. The company claims that the CODE Hair Serum is specifically designed for Indian men. Furthermore, the company claims that the product offers nourishing and strengthening properties that provide a good and healthy look for the hair and also aid in revitalization as the product consists of its unique blend of natural oils and advanced formula.
• February 2023: Nykaa announced the launch of its new brand, namely, Gentlemen's Crew. The company claims that the brand includes a holistic range of grooming and personal care products. Further, Gentlemen's Crew announced the launch of its robust portfolio of everyday essentials such as deodorants, beard care, and hair styling ranges.
• September 2022: the Japanese brand, Uno, launched its first sheet mask, which the company claims is exclusively designed for men.