Market Trends of Traditional Toys and Games Industry
This section covers the major market trends shaping the Traditional Toys & Games Market according to our research experts:
Growing Demand of Constructive Toys & Games.
Parents are increasingly encouraging their kids to buy outdoor and sports toys due to the growing prevalence of childhood obesity and other health problems in many countries across the globe. Apart from outdoor and sports toys, demand for construction toys is also growing fast, mainly driven by their vast cognitive and intellectual benefits among kids of different age groups. Currently, parents and teachers are recognizing the importance of these construction toys for fostering spatial and creative skills among preschool kids. Thus, the sales of this traditional toy variety are increasing. Also, the rising usage of construction toys among adult kids to boost their learning capabilities is one of the key factors driving the overall growth of this traditional toy category. In the last few years, several toy manufacturers have focused on bringing new shapes and design options that allow children to create an array of innovative constructions.
Asia Pacific Holds Significant Share in the Market
In Asia-Pacific, the nations are witnessing a significant surge in disposable income due to which parents are increasingly focusing on their child's development, in which toys and games play an important role. In addition, China abolished its one-child policy. Thus, there is a rise in the child population, which may fuel the growth of the toys and games market during the forecast period. Additionally, parents and educators prefer to develop child's skills through educational toys rather than giving them core skills, which is anticipated to offer lucrative opportunities for the toys and games market. Moreover, India and China are the two prominent countries across the region, and several vendors are entering the market.
Further, the growing number of middle-class groups and an increasing number of retail outlets are some of the factors that are fueling the demand for toys and games. Furthermore, the growing interest of children and their parents in art-based gadgets, science & technology, and math is positively impacting the sales of educational toys and games. Thus, these factors are anticipated to propel the growth of the regional toys and games market in the upcoming years.
