Trail Mix Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.40 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp "Trail Mix Market Major Players"){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Trail Mix Market Analysis
The trail mix market was valued at USD 4.87 billion for the current year and is expected to register a CAGR of 6.4% over the next five years.
- Consumers are developing a heightened awareness of the health consequences associated with snack products containing artificial sugars and other unhealthy additives. This change in consumer behavior is driven by the rising popularity of veganism and the demand for food and nutritional supplements made with organic ingredients.
- Concerns over animal welfare, personal well-being, and sustainability are the primary drivers behind this shift. Consequently, trail mix made exclusively from organic plant-based ingredients is becoming increasingly prevalent in the market. Owing to this factor, consumers are indulging themselves by buying trail mixes that contain a variety of nuts, dry fruits, superfood seeds, freeze-dried fruits, and other ingredients, such as soy, which provide high nutritional value to their products.
- Furthermore, the change in lifestyle of people across the globe and people's inclination towards two-in-one benefit snack products that fulfill their appetites along with nutritious food has increased the demand for convenient sources of nutrition such as trail mix that can be consumed on the go, which will be a major factor fueling the growth of this market. Hence, many players have been introducing trail mixes and other nuts, seeds, and dry fruits to cater to the growing demand for such nutritional products.
- For instance, in January 2023, a new line of products dubbed ProV Minis was introduced by Mumbai-based startup Proventus Agrocom's ProV foods brand. Small snack packs of flavored dried fruits, nuts, and seeds called ProV Minis are ideal for healthy on-the-go snacking. The new product from ProVMinis was offered in varieties such as nut & seed mix, almonds piri piri, cashew creamy cheese, cashew roasted & salted, and creamy cashew cheese.
- The demand for the trend consumption of trail mixes is expected to increase, particularly in developing countries such as India, Brazil, China, and others. This can be attributed to the constantly growing number of young individuals in these regions, coupled with long work hours and busy lifestyles, which have led to a decrease in the leisure time available, majorly shifting consumer consumption patterns from traditional meals to frequent healthy snacking options.
- Moreover, a growing demand fleet of manufacturers/entrepreneurs is popping up in the market with unique product offerings connecting the supply-demand gap. For instance, in 2021, Força Foods introduced a range of trail mixes made with watermelon seeds, and the company states that each pouch of its trail mix saves almost 10 gallons of water compared to nut-based trail mixes.
Trail Mix Market Trends
Inclination Towards Reduced Sugar and Healthier Snacking Options
- The increase in health and weight consciousness among consumers has shifted eating preferences, mostly toward healthy and nutritious food products. According to the International Diabetes Federation (IDF), approximately 17% of adults in Mexico between the ages of 20 and 79 had diabetes in 2021. Turkey, Spain, and the United States were among the other selected nations having a high prevalence of diabetes in that particular year.
- As per the survey results published by the International Food Information Council (IFIC), 59% of respondents across the United States reportedly tried to limit sugars in their diet in 2022. Due to growing public knowledge of the risks of diabetes and other lifestyle disorders like obesity and cardiovascular diseases, consumers have been switching to a low- or no-sugar diet; thus, food companies have started health-based snacking products such as low- or no-sugar trail mixes around the globe.
- Moreover, these trail mixes have emerged as a healthier option because they do not contain artificial ingredients, are not overly processed, and contain negligible sugar. In addition to being chemical-free and environmentally friendly, these healthy trail mix options do not contain any preservatives or artificial coloring.
- Companies like PepsiCo Inc. and Coca-Cola are committed to removing artificial ingredients and reducing the sugar content in their products. Also, most of the millennial population in the United States and the United Kingdom prefers better-for-you snacks, thus increasing the demand for those trail mixes that have qualities such as low sugar addition, no flavorings, and others.
- For instance, in February 2023, Cadbury introduced four new non- high in fat, salt, or sugar (HFSS) treats under the Cadbury Dairy Milk Fruitier & Nuttier brand. Cadbury Dairy Milk Fruitier and Nuttier Trail Mix are a mixture made up of a variety of fruits, nuts, and Cadbury chocolate. The products contain lower levels of sugar and saturated fat while having more fiber and protein.
North America Dominates the Global Market
- North America is expected to have the highest growth rate during the forecast period owing to the growing preference for nuts and seed snacking. The market for healthy snacks like trail mix is driven by the rising demand from consumers for low-fat and low-sugar breakfast ingredient alternatives in the area. The main contributing factors to these diseases were unhealthy diets and lifestyles. The market expansion is largely driven by the high countrywide snack consumption rate as well as rising consumer demand for healthy snack foods.
- According to the Plant-Based Foods Association (PBFA) and the Good Food Institute (GFI), retail sales of plant-based foods in the United States continued to rise by 6.2% in 2021, reaching an all-time high of USD 7.4 billion. Thus, to keep up with the rising demand for all types of trail mix varieties, manufacturers are continuously introducing inventive, clean, and organic products and are expanding into the North American market. For instance, Conagra brands offer trail mixes that are non-GMO, gluten-free, and free of any artificial colors, flavors, or preservatives under its brand Angie's Boomchickapop.
- Additionally, growing e-commerce offers the ease of buying from the comfort of one's home. Major players, like PepsiCo, Kellogg's, and others, are selling their products either through their websites or through third parties, like Walmart, Carrefour, etc. As per the survey results published by Canadian Internet Registration Authority (CIRA), in 2022, Canadian online buyers ordered food from national grocery retailers more frequently than from local ones.
- 7% of Canadian customers made purchases from national or large grocery chains substantially more frequently than they did before the outbreak. Meanwhile, 5% of customers used nearby independent grocery stores. Thus, online and e-commerce stores have been gradually increasing their market share, both in terms of revenue and popularity among consumers across the region, which could, in turn, drive the market studied.
Trail Mix Industry Overview
Some of the major key players in the global trail mix market include The J.M. Smucker Company, PepsiCo, Inc., Second Nature Brands, Hormel Foods Corporation, and Texas Star Nut & Food Co, among others. Due to their vast range of trail mixes, these companies hold a sizable portion of the industry. Every region has several domestic competitors with strong distribution networks. Therefore, multinational companies aiming to increase their market share tend to buy them.
Another important approach that businesses are implementing is the creation of new products, as product diversification broadens the consumer base. Companies compete based on different factors, including product offerings, ingredients, flavors, prices, sizes, packaging formats, and marketing activities, to gain competitive advantages in the market studied.
Trail Mix Market Leaders
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The J.M. Smucker Company
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PepsiCo, Inc.
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Second Nature Brands
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Hormel Foods Corporation
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Texas Star Nut & Food Co
*Disclaimer: Major Players sorted in no particular order
Trail Mix Market News
- August 2022: UK-based fruit, nut, and seed snack brand Whitworths added new trail mixes featuring mixed nuts and tropical dried fruit snacking ranges to its portfolio. The range was initially available in sea salt & chardonnay vinegar, mature cheddar & red onion chutney, jalapeno & lime, and smokey maple bacon variants.
- April 2022: Second Nature Brands, a Michigan-based creator of premium, nutritional, and better-for-you snacks and treats such as Kar's Nuts, Second Nature Snacks, and Sanders Chocolates, was acquired by CapVest Partners LLP, an international private equity investor, from private equity fund affiliated with Palladium Equity Partners, LLC.
- July 2021: The J.M. Smucker Company launched two new snack mixes inspired by classic flavor profiles. The company's Sahale Snacks Bean and Nut Snack Mixes are now available in white cheddar, black pepper, and creole varieties, with the benefits of plant protein.
- May 2021: Mars Inc. partnered with Instacart to expand its product portfolio through the delivery system Instacart, a leading grocery technology company in North America.
Trail Mix Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables and Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Inclination Towards Reduced Sugar and Healthier Snacking Options
- 4.1.2 Surge in Demand for Organic Food Products
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4.2 Market Restraints
- 4.2.1 Availability of Cheaper Snacking Options
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Distribution Channel
- 5.1.1 Hypermarkets/Supermarkets
- 5.1.2 Convenience Stores
- 5.1.3 Specialty Stores
- 5.1.4 Online Retail Stores
- 5.1.5 Other Distribution Channels
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5.2 Geography
- 5.2.1 North America
- 5.2.1.1 United States
- 5.2.1.2 Canada
- 5.2.1.3 Mexico
- 5.2.1.4 Rest of North America
- 5.2.2 Europe
- 5.2.2.1 United Kingdom
- 5.2.2.2 Germany
- 5.2.2.3 France
- 5.2.2.4 Russia
- 5.2.2.5 Italy
- 5.2.2.6 Spain
- 5.2.2.7 Rest of Europe
- 5.2.3 Asia-Pacific
- 5.2.3.1 India
- 5.2.3.2 China
- 5.2.3.3 Japan
- 5.2.3.4 Australia
- 5.2.3.5 Rest of Asia-Pacific
- 5.2.4 South America
- 5.2.4.1 Brazil
- 5.2.4.2 Argentina
- 5.2.4.3 Rest of South America
- 5.2.5 Middle East & Africa
- 5.2.5.1 South Africa
- 5.2.5.2 Saudi Arabia
- 5.2.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 General Mills, Inc.
- 6.3.2 PepsiCo Inc.
- 6.3.3 Mars, Incorporated
- 6.3.4 Hormel Foods Corporation
- 6.3.5 The Kellogg Company
- 6.3.6 Texas Star Nut & Food Co
- 6.3.7 Oberto Snacks Inc.
- 6.3.8 Creative Snacks Co.
- 6.3.9 The J.M. Smucker Company
- 6.3.10 Whitworths
- 6.3.11 CapVest Limited (Second Nature Brands)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Trail Mix Industry Segmentation
A trail mix is a combination of seeds, nuts, and dried fruits that consumers prefer to consume as a snack.
The market studied has been segmented by distribution channel, & geography. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Distribution Channel | Hypermarkets/Supermarkets | |
| Convenience Stores | ||
| Specialty Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Russia | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | India |
| China | ||
| Japan | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East & Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle East & Africa |
Trail Mix Market Research FAQs
What is the current Trail Mix Market size?
The Trail Mix Market is projected to register a CAGR of 6.40% during the forecast period (2024-2029)
Who are the key players in Trail Mix Market?
The J.M. Smucker Company, PepsiCo, Inc., Second Nature Brands, Hormel Foods Corporation and Texas Star Nut & Food Co are the major companies operating in the Trail Mix Market.
Which is the fastest growing region in Trail Mix Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Trail Mix Market?
In 2024, the North America accounts for the largest market share in Trail Mix Market.
What years does this Trail Mix Market cover?
The report covers the Trail Mix Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Trail Mix Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Trail Mixes Industry Report
Statistics for the 2024 Trail Mixes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Trail Mixes analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
