Market Trends of Trail Mix Industry
Inclination Towards Reduced Sugar and Healthier Snacking Options
- The increase in health and weight consciousness among consumers has shifted eating preferences, mostly toward healthy and nutritious food products. According to the International Diabetes Federation (IDF), approximately 17% of adults in Mexico between the ages of 20 and 79 had diabetes in 2021. Turkey, Spain, and the United States were among the other selected nations having a high prevalence of diabetes in that particular year.
- As per the survey results published by the International Food Information Council (IFIC), 59% of respondents across the United States reportedly tried to limit sugars in their diet in 2022. Due to growing public knowledge of the risks of diabetes and other lifestyle disorders like obesity and cardiovascular diseases, consumers have been switching to a low- or no-sugar diet; thus, food companies have started health-based snacking products such as low- or no-sugar trail mixes around the globe.
- Moreover, these trail mixes have emerged as a healthier option because they do not contain artificial ingredients, are not overly processed, and contain negligible sugar. In addition to being chemical-free and environmentally friendly, these healthy trail mix options do not contain any preservatives or artificial coloring.
- Companies like PepsiCo Inc. and Coca-Cola are committed to removing artificial ingredients and reducing the sugar content in their products. Also, most of the millennial population in the United States and the United Kingdom prefers better-for-you snacks, thus increasing the demand for those trail mixes that have qualities such as low sugar addition, no flavorings, and others.
- For instance, in February 2023, Cadbury introduced four new non- high in fat, salt, or sugar (HFSS) treats under the Cadbury Dairy Milk Fruitier & Nuttier brand. Cadbury Dairy Milk Fruitier and Nuttier Trail Mix are a mixture made up of a variety of fruits, nuts, and Cadbury chocolate. The products contain lower levels of sugar and saturated fat while having more fiber and protein.
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North America Dominates the Global Market
- North America is expected to have the highest growth rate during the forecast period owing to the growing preference for nuts and seed snacking. The market for healthy snacks like trail mix is driven by the rising demand from consumers for low-fat and low-sugar breakfast ingredient alternatives in the area. The main contributing factors to these diseases were unhealthy diets and lifestyles. The market expansion is largely driven by the high countrywide snack consumption rate as well as rising consumer demand for healthy snack foods.
- According to the Plant-Based Foods Association (PBFA) and the Good Food Institute (GFI), retail sales of plant-based foods in the United States continued to rise by 6.2% in 2021, reaching an all-time high of USD 7.4 billion. Thus, to keep up with the rising demand for all types of trail mix varieties, manufacturers are continuously introducing inventive, clean, and organic products and are expanding into the North American market. For instance, Conagra brands offer trail mixes that are non-GMO, gluten-free, and free of any artificial colors, flavors, or preservatives under its brand Angie's Boomchickapop.
- Additionally, growing e-commerce offers the ease of buying from the comfort of one's home. Major players, like PepsiCo, Kellogg's, and others, are selling their products either through their websites or through third parties, like Walmart, Carrefour, etc. As per the survey results published by Canadian Internet Registration Authority (CIRA), in 2022, Canadian online buyers ordered food from national grocery retailers more frequently than from local ones.
- 7% of Canadian customers made purchases from national or large grocery chains substantially more frequently than they did before the outbreak. Meanwhile, 5% of customers used nearby independent grocery stores. Thus, online and e-commerce stores have been gradually increasing their market share, both in terms of revenue and popularity among consumers across the region, which could, in turn, drive the market studied.
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