Market Share of True Wireless Stereo (TWS) Industry
The True Wireless Stereo (TWS) market is moderately fragmented, driven by rapid technological advancements and increasing consumer demand. Dominated by key players like Apple, Samsung, Sony, etc, the market also includes numerous mid-range and budget brands such as Xiaomi, OnePlus, Anker, etc. Differentiation is based on features like active noise cancellation, battery life, and sound quality. With low barriers to entry, many new brands have entered, intensifying competition spanning from premium to budget segments.
- April 2024 - Marshall unveiled two new personal audio products. First up is the Major V on-ear headphones, boasting over 100 hours of wireless playtime and an improved, comfortable fit. Next, there are the Minor IV True Wireless earbuds. Designed for a snug fit, the Minor IVs promise impressive acoustic performance, with Marshall asserting they're comfortable for all-day wear. Users can customize the earbuds' functions via the Marshall smartphone app. Similarly, the Major V headphones feature a customizable multifunction M-button, allowing access to in-app features such as Spotify tap, EQ switching, and voice assistant.
- January 2024 - Audio-Technica unveiled premium Hi-Res wireless earbuds: ATH-TWX7. Similar to its counterpart, the ATH-TWX9, the new Audio-Technica ATH-TWX7 earbuds boast an ergonomic design. Featuring a compact, stem-based design and offering a choice between soft and standard ear tips, these Bluetooth earbuds promise a comfortable listening experience. Equipped with 5.8 mm high-resolution drivers, the ATH-TWX7 inherits the flagship drivers from the ATH-TWX9, ensuring superior audio playback. Supporting 24-bit/96 kHz audio playback, the ATH-TWX7 further enhances its audio performance with cutting-edge active noise cancellation (ANC) technology.
True Wireless Stereo (TWS) Market Leaders
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Apple Inc
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Sony Corporation
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Bose Corporation
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Sennheiser Electronic SE & Co. KG
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Samsung Electronics
*Disclaimer: Major Players sorted in no particular order
