Market Share of Turkey Poultry Industry
The Turkish poultry meat market is fragmented, with regional players operating. The prominent players in the market include Erpilic, Proyem Inc., Beypi Beypazari Tarimsal Üretim Pazarlama Sanayi Ve Ticaret AŞ, Senpilic Gida Sanayi, and Yasar Holding AS. The key players in the market are adopting different strategies like expansions, product innovations, and partnerships to maintain their position in the poultry meat market. Expansion is the most favored strategy by major players in the Turkish poultry meat market. This strategy aims to create long-term value by facilitating continued growth throughout the value chain, improving products, diversifying customers and geographic reach, and enhancing manufacturing and other operational processes. For instance, in May 2022, Charoen Pokphand Foods PCL inaugurated its CP Fresh franchise in the Halkali branch, Istanbul, Europe side. The branch offers a variety of CP brands’ quality products such as chicken, egg, ready-to-eat food, processed food, condiments from Thailand, beverages, and animal food.
Turkey Poultry Market Leaders
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Erpilic
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Proyem Inc
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Beypi Beypazari Tarimsal Üretim Pazarlama Sanayi Ve Ticaret A.Ş
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Senpilic Gida Sanayi
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Yasar Holding A.S
*Disclaimer: Major Players sorted in no particular order
