Market Size of Turkey Poultry Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 12.67 Billion |
| Market Size (2029) | USD 16.93 Billion |
| CAGR (2024 - 2029) | 5.96 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Turkey Poultry Market Analysis
The Turkey Poultry Market size is estimated at USD 12.67 billion in 2024, and is expected to reach USD 16.93 billion by 2029, growing at a CAGR of 5.96% during the forecast period (2024-2029).
The demand for poultry products, especially chicken and eggs, is rising in Turkey due to their affordability, nutritional value, and ease of preparation. This trend is supported by a rising population and dietary preferences shifting toward protein-rich foods. Turkish cuisine places an abundance of cultural significance on poultry, particularly chicken. Turkey's traditional meals, such as Tavuk Güveç (chicken casserole) and Tavuklu Pilav (chicken pilaf), are mainstays in Turkish homes and consistently fuel demand for poultry products nationwide.
The processed poultry industry is growing in the country due to the shift in consumer preferences toward Western-style fast food and casual dining options. Chicken wings, sausages, and nuggets, with their association with American-style cuisine and their uniqueness as finger food, have gained popularity among Turkish consumers. Thus, many establishments offer chicken wings and chicken nuggets on their menus to attract the younger demographic. Turkey's population is primarily Muslim, and halal dietary standards affect customer choices in the poultry industry. Many customers consider halal certification to be crucial, which has created a significant market for poultry products with this certification. Turkey has seen significant growth in e-commerce platforms such as migros.com and carrefoursa.com. These platforms provide a convenient way for consumers to browse and purchase a wide range of food products, including chicken nuggets. As a result, the demand for chicken nuggets through online channels is likely to be high in the future, with more individuals embracing online shopping and delivery.
