Market Trends of United States Food Flavor and Enhancer Industry
This section covers the major market trends shaping the US Food Flavor & Enhancer Market according to our research experts:
Increasing Demand For Natural Food Flavors and Enhancers
Clean label products are no longer a fad or a trend-it's the new norm that is spurring innovation across the food and beverage sector of the country. Clean label has influenced the country's flavors market, and both color and flavor producers have responded with innovation and investments in R&D. Artificial flavorings, such as Benzophenone, ethyl acrylate, pyridine, and styrene are identified as carcinogens, and thus, are being fast replaced by natural flavorings.
Consumers tend to pay more for natural food and confectionery products, and naturally flavored confections provide a higher value proposition for the product and brand. More and more companies, including Campbell's, General Mills, Kellogg, and Nestlé USA, are publicly committing to remove artificial colorings and flavorings from at least some of their products.
Beverage Industry Holds The Major Share in the Market
Growing demand for nutritious energy drinks by young American consumers, production of numerous flavors, and variants of non-alcoholic RTD beverages in the United States is boosting the sales of nonalcoholic beverages in the country., which in turn is increasing the application of food flavor and enhancers in the country. Major manufacturers of nonalcoholic beverages in the country are launching new products with less sugar content and no artificial preservatives and colors to cater to the on-going clean labeled trend in the country which in turn has triggered the demand for naturally sourced food flavors. The beverages with exotic fruit and superfruit flavors are also gaining great popularity in the country, owing to increasing demand for healthy hydration.
