Market Size of UAE Breakfast Cereals Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.80 % |
| Market Concentration | Low |
Major Players.webp "UAE Breakfast Cereals Market Major Players"){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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UAE Breakfast Cereals Market Analysis
The UAE Breakfast Cereals Market size is expected to grow from USD 117.71 million in 2023 to USD 148.80 million by 2028, at a CAGR of 4.80% during the forecast period (2023-2028).
Consumers in the country are becoming conscious of their health and are understanding the importance of the consumption of breakfast. Due to this, the demand for breakfast food and convenience food is increasing in the country. Owing to the rising disposable income and more working population, demand for ready-to-eat and ready-to-cook breakfast cereals is growing in the region. Breakfast cereals provide high amounts of nutrients like fibers, proteins, vitamins, and carbohydrates to maintain energy for the whole day. The market players have been innovating and launching new products with a variety of flavors and shapes to attract young consumers as well.
The growth of the market is mainly driven by the changing food habits and the influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Additionally, demand for free-from and gluten-free food is growing owing to the vegan population in the country. The robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market. Over the medium term, demand for breakfast cereal is expected to grow owing to increasing innovation in products and the health benefits of breakfast cereals.
UAE Breakfast Cereals Industry Segmentation
Breakfast cereal is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast or snack food.
The United Arab Emirates breakfast cereals market is segmented by type, into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals, by product type into corn-based breakfast cereals, mixed/blended breakfast cereals, and other product types, and by distribution channel into supermarket/hypermarket, convenience stores, online retailers, and other distribution channels.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Type | |
| Ready-to-cook Cereals | |
| Ready-to-eat Cereals |
| Product Type | |
| Corn-based Breakfast Cereals | |
| Mixed/Blended Breakfast Cereals | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Stores | |
| Online Retailers | |
| Other Distribution Channels |
UAE Breakfast Cereals Market Size Summary
The UAE breakfast cereals market is experiencing significant growth, driven by increasing health consciousness among consumers and the rising demand for convenient food options. As more individuals become aware of the nutritional benefits of breakfast, there is a growing preference for ready-to-eat and ready-to-cook cereals, which offer essential nutrients like fibers, proteins, vitamins, and carbohydrates. This trend is further fueled by the increasing disposable income and a burgeoning working population, particularly women, who seek quick and easy meal solutions. The influence of Western dietary habits and the demand for gluten-free and vegan options are also contributing to the market's expansion. Market players are responding by innovating and introducing a variety of flavors and shapes to attract younger consumers, thereby enhancing brand visibility and consumer engagement.
The availability of breakfast cereals in supermarkets, hypermarkets, and through online retail channels is further propelling market growth. These distribution channels offer a wide range of products, often accompanied by discounts and promotions, which attract consumers. The market is characterized by a high degree of fragmentation, with numerous regional and domestic players competing for market share. Strategic initiatives such as mergers, acquisitions, and new product developments are being pursued by key players like Bobs Red Mill, Nestlé, and General Mills Inc. to strengthen their market presence. Recent product launches, such as PepsiCo's Quaker Oats Muesli and Nestlé's Cheerios Vanilla O's, highlight the ongoing innovation in the sector, catering to the evolving preferences of consumers.
UAE Breakfast Cereals Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Rising Demand for Vegan and non-GMO Breakfast Cereals
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1.1.2 Rising Consumer Inclination Towards Healthy Lifestyle
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1.2 Market Restraints
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1.2.1 Availability of Product Alternatives in the Market
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Ready-to-cook Cereals
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2.1.2 Ready-to-eat Cereals
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2.2 Product Type
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2.2.1 Corn-based Breakfast Cereals
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2.2.2 Mixed/Blended Breakfast Cereals
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2.2.3 Other Product Types
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2.3 Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Convenience Stores
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2.3.3 Specialist Stores
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2.3.4 Online Retailers
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2.3.5 Other Distribution Channels
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UAE Breakfast Cereals Market Size FAQs
What is the current UAE Breakfast Cereals Market size?
The UAE Breakfast Cereals Market is projected to register a CAGR of 4.80% during the forecast period (2024-2029)
Who are the key players in UAE Breakfast Cereals Market?
Bobs Red Mill, PepsiCo Inc. , General Mills Inc. , The Kellogg's Company and Nestlé S.A are the major companies operating in the UAE Breakfast Cereals Market.
