Market Trends of UAE Breakfast Cereals Industry
Rising Demand for Convenience Food in the Region
- Due to the rise in disposable income, a more working population, and changing food preferences, the demand for breakfast is increasing in the country. As people have become busy, their demand for on-the-go and convenience food is increasing. The working population of women is also rising, due to which they do not have time to cook and prefer ready-to-eat breakfast cereals.
- According to World Bank data 2021, 16.6% of women are working in the United Arab Emirates. Breakfast cereals like ready-to-eat and ready-to-cook breakfast cereals are becoming very popular among all age groups owing to the variety of food and different flavors. They are becoming extremely popular, especially among working-class people, teenage children, people living in hostels, bachelors, and so on.
- Furthermore, recent innovations have led to the use of many traditional technologies like fermentation, extraction, encapsulation, fat replacement, and enzyme technology to produce new healthy breakfast cereal products and reduce/remove undesirable food components, and add specific nutrients.
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Hypermarket/Supermarkets Sales to Accelerate the Market Growth
- The availability of breakfast cereal and convenience food in supermarkets and hypermarkets drives market growth. Supermarkets and hypermarkets have a variety of products available, due to which consumers have different choices according to their preferences. Additionally, supermarkets/hypermarkets provide offers and discounts on products that attract consumer attention.
- Furthermore, other distribution channels like online retail channels and e-commerce websites are also increasing the sales of breakfast cereals. Due to busy lifestyles, consumers opt for e-commerce websites like Carrefour and Lulu, among others, to buy their products due to high discounts and offers. Market players are also launching new products with different flavors and additional nutrients in them.
