Market Trends of UAE Cereal Bar Industry
This section covers the major market trends shaping the UAE Cereal Bar Market according to our research experts:
Convenient On-The-Go Breakfast Demand
Increased influence of westernization and busy working style, there is a growing demand for on-the-go breakfast snacks. About 50% of the population in UAE are below 30 years age who prefer snack as a healthy and fun option. With the growing demand, sales for packaged biscuits and snack bars is increased in recent years in the country. The sales of cereal bars are going to increase as consumers prefer it as a primary choice among available snack bars like energy bars, protein bars in the market. Innovative flavors, packaging, and convenience for on-the-go breakfast are going to fuel the growth of the market further during the forecast period. Innovative flavors, packaging, and convenience for on-the-go breakfast are going to fuel the growth of the market during the forecast period.
Expanded Retail Channel Drives Impulse Purchase
Convenience stores and Supermarkets drive the sale in the distribution channel. Online retail sales of cereal bars recorded an impressive growth rate of 26%, during 2012-2017, in UAE. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers to convenience stores. Cereal bar addresses the need for on-the-go snack food products, which makes it one of the common items in convenience stores. These factors increase the sales and manufacturers reap the rewards of the same. However, online sales hold around less than 1% of the Cereal Bars sales driven by increased brand availability and convenience. Various international players are entering the Cereal Bar market through online channels mitigating the requirement for physical stores.
