UAE Digital Out-of-Home (DOOH) Market Size (2024 - 2029)

UAE Digital Out-of-Home (DOOH) Market Analysis

The UAE Digital Out-of-Home Market size is estimated at USD 31.39 million in 2024, and is expected to reach USD 65.59 million by 2029, growing at a CAGR of 14.64% during the forecast period (2024-2029).

The UAE digital out-of-home (DOOH) advertising sector has grown significantly, partly as a result of lower prices for digital screens and a reduction in demand for conventional billboards. The expansion of DOOH advertising in the United Arab Emirates has benefited from the change in advertising patterns, which has led to higher spending and creative campaigns.

• The declining price of digital screens is one of the major factors fueling the expansion of DOOH advertising in the United Arab Emirates. Price reductions for digital display technology have been significant due to technological advancements and economic development. Due to this, it is now more feasible for media owners and advertisers to install digital screens in a variety of public spaces, including malls, highways, airports, and cities.
• Location-based digital out-of-home (DOOH) services in the United Arab Emirates (UAE) use digital signage and advertising platforms that deliver targeted content to specific locations within the UAE based on real-time data and geolocation technology. These services leverage the capabilities of digital screens, such as billboards, kiosks, and displays, to display dynamic and contextually relevant advertisements, messages, or information to the intended audience in specific physical locations.
• Digital screens enable individualized content delivery and interactive experiences, both of which are particularly effective at grabbing users' attention. Users are able to engage with the content due to touchscreen screens, motion sensors, and facial recognition technology, which also provides useful information for targeted advertising campaigns. Consumer behavior is influenced by such personalization and interactivity, which boost engagement.
• Mobile technology's integration with DOOH advertising has increased its appeal even more. Advertisers can create interactive experiences that seamlessly connect with viewers' smartphones by utilizing technologies like Near Field Communication (NFC) and QR codes. A QR code, for example, can be incorporated into an audio-video-based advertisement that is presented on a digital billboard. It allows viewers to instantly access more information or special deals by scanning it with their smartphones. Through this integration, the total customer experience is improved, and brand engagement goes up.
• Thanks to social media and smartphones, users can have highly individualized and engaging experiences. Due to sophisticated algorithms and targeted advertising capabilities, social media platforms may deliver personalized content based on the user's preferences, interests, and behaviors. Users now anticipate individualized interactions that are valuable and relevant, which can be harder to deliver through DOOH campaigns that target larger audiences in public areas.

UAE Digital Out-of-Home (DOOH) Industry Segmentation

DOOH, which stands for digital out-of-home, is an innovative media known as outdoor or out-of-home (OOH) advertising. Unlike online and other device-based digital advertising, where people are already frequenting out of their homes, DOOH advertising is found on LED screens, billboards, and digital signs placed in high-traffic areas.

The UAE DOOH market is segmented by application (billboard, transit, street furniture, mall, and other applications) and installation (indoor and outdoor). The market size and forecasts are provided in terms of value (USD) for all the above segments.