Market Trends of United Arab Emirates Sugar Confectionery Industry
Health Benefits of Pastilles and Jellies Drive the Market
The UAE sugar confectionery market is anticipated to experience rapid expansion over the forecast period due to a rise in the consumption of sugar confectionery products such as pastilles and jellies among different age groups. The demand for gelatin-based jellies is also rising among consumers owing to their functionality and varying shapes. The market players are innovating new functional jellies called gummies that are enriched with different nutrients such as vitamins, minerals, and other supplements. These gummies offer health benefits and serve as a convenient snacking option. This factor is projected to boost the market's growth over the next three to five years.
Pastilles come in numerous flavors, including traditional fruit flavors like strawberry, lemon, and orange, as well as more exotic options like mango, lychee, and tamarind. This variety ensures that products suit the palates of different cultural groups. Some of these pastilles incorporate familiar and nostalgic flavors for certain ethnic groups. For instance, flavors like cardamom and rosewater may appeal to Middle Eastern customers, while tamarind and mango might resonate more with South Asian consumers residing in the United Arab Emirates.
Online Distribution is the Fastest-growing Retailing Segment
The United Arab Emirates has observed significant growth in the sales of sugar confectionery through online retailing segments. Some of the most preferred online retailers are Amazon.nae, Noon, Namshi, etc. In addition, confectionery brands in the United Arab Emirates are increasingly launching their websites to sell products directly to customers. This strategic move allows brands to bypass traditional retail channels. Sugar confectionery brands can deliver personalized shopping experiences by leveraging customer insights. These include tailored product recommendations, customized marketing messages, and loyalty programs that help enhance customer engagement and satisfaction.
Often, these retailers use promotional strategies for confectionery brands that involve extensive use of targeted online advertising, discounts, and flash sales. Targeted online advertising helps identify and reach specific consumer segments. These retailers also captivate consumer focus by offering them huge discounts and flash sales, creating a sense of urgency and attracting price-conscious consumers, driving immediate sales and increasing overall website traffic. These promotional tactics not only boost short-term revenue but also increase brand visibility and customer engagement in the sugar confectionery market.
