UK Chocolate Market Size

UK Chocolate Market Analysis

The UK Chocolate Market size is estimated at 11.84 billion USD in 2024, and is expected to reach 16.20 billion USD by 2030, growing at a CAGR of 5.37% during the forecast period (2024-2030).

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11.84 Billion

Market Size in 2024 (USD)

16.20 Billion

Market Size in 2030 (USD)

5.10 %

CAGR (2018-2023)

5.37 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

75.54 %

value share, Milk and White Chocolate, 2023

The innovative flavor offerings possible in White chocolate, followed by the preference for varied taste profiles in the country, are anticipated to drive segmental growth.

Largest Segment by Distribution Channel

39.82 %

value share, Convenience Store, 2023

The feasible locations of convenience stores allow consumers to shop within minimal distances with wider chocolate product availability, making it a major market segment.

Fastest-growing Segment by Confectionery variant

6.05 %

Projected CAGR, Dark Chocolate, 2024-2030

Rising awareness among consumers toward the nutritional content and stress-relieving ability of dark chocolate is anticipated to drive the demand in the country.

Fastest-growing Segment by Distribution Channel

6.31 %

Projected CAGR, Online Retail Store, 2024-2030

The increased adoption of e-commerce platforms among consumers and the growing presence of online retailers are anticipated to drive the segment in the forecast period.

Leading Market Player

20.98 %

market share, Mondelēz International Inc., 2022

An extensive range of product offerings and the company's main focus on taste and nutritional profiles based on consumer preferences support Mondelēz in the market studied.

Broader reach and easy access to multiple brands drove chocolate sales in the United Kingdom, with Supermarket/hypermarkets and convenience stores making almost 80% of market share in 2023

UK Chocolate Industry Segmentation

Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

• Supermarkets/hypermarkets have always maintained a strong lead in confectionery sales in the region. Chocolate is a largely sold confection through supermarkets and hypermarkets, with a market volume share of 50.89% in 2022. Strategic product positioning on dedicated shelves for the confectionery category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Aldi, Super U, and Lidl are some of the leading grocery store operators in the region. A nationwide network of these operators allows easy access to local and mainstream confectionery brands. As of 2023, Lidl operates more than 1500 stores in the United Kingdom. Sainsbury operates around 2,869 supermarkets across the country.
• Convenience stores are the second most widely preferred distribution channel for chocolate purchases after supermarkets and hypermarkets. The volume of sales of chocolates through convenience stores is estimated to register 38.96% volume share in 2024. Broader reach and easy access to private-label brands drive consumer preference for traditional grocery stores over other retail channels. Dark chocolate sales are estimated to grow at the highest CAGR through convenience stores, reaching a sales value of USD 161.98 million in 2030.
• The online channel is projected to be the fastest-growing distribution channel for chocolates, with an anticipated CAGR of 6.13% in value during the forecast period. The increasing number of internet users influences the evolving role of online channels in grocery purchases. In 2021, 88% of UK consumers aged 16 to 74 bought online goods or services for personal use.