UK Home Decor Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 23.47 Billion |
| Market Size (2029) | USD 30.30 Billion |
| CAGR (2024 - 2029) | 5.24 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
UK Home Decor Market Analysis
The United Kingdom Home Decor Market size is estimated at USD 23.47 billion in 2024, and is expected to reach USD 30.30 billion by 2029, growing at a CAGR of 5.24% during the forecast period (2024-2029).
The UK home decor market is growing faster than other home retail markets, as customers opt for affordable options to give their homes a new look. As home decor is more resilient than other UK homeware markets after Brexit, it is imperative for retailers to ensure that investment is directed to the growing and improving trend-led and seasonal collections and the improving in-store marketing and better-showcasing products online. Decorative accessories may drive the market ranges through their trend-led, cost-efficient options for updating the look of a home. The new luxury is about having unique experiences, gaining new skills, being eco-friendly, and showing connectivity. Customers want products that add to their knowledge and sense of identity and products that give meaning and significance to their experiences.
COVID-19 is an incomparable global public health emergency that affected almost every industry, and the long-term effects are projected to impact industry growth during the forecast period. The online home decor industry in the United Kingdom is expected to continue to benefit from the growing demand for online shopping over the next five years, particularly after the surge in e-commerce during the COVID-19 (coronavirus) pandemic. The increased time spent time at home prompted consumers to prioritize spending on their households.
UK Home Decor Market Trends
This section covers the major market trends shaping the UK Home Decor Market according to our research experts:
Rise in Expenditure on Furniture and Furnishings
The rise in consumer demand and choices is contributing to the manufacturers' growth in the market. The product demand is fueled by consumer preferences for fancy items to decorate in homes, particularly wooden flooring and furniture. These fancy and premium products help provide spiritual and aesthetic pleasure, which adds to the sophistication of consumers living in the house. Household consumption expenditure is the market value of all goods and services, including durable products purchased by households. It excludes purchases of dwellings but includes imputed rent for owner-occupied dwellings.
Online Channel is Expected to Grow Fastest
Factors, such as globalization, access to the internet, and the rising users shopping from online channels, are expected to support the e-commerce channel of home decor distribution in the market. However, offline channels still dominate the market. Popular online stores in the UK furniture market include John Lewis, Wayfair Co., Argos, Amazon, and Next. Wayfair is trying to capture market share in the United Kingdom's home décor category and investing in logistics infrastructure. It is also leading the market by deepening its product categories and reaching online to customers. Dunelm is popular in the market in terms of dining tables, with its pine or folding table highly regarded in the market.
UK Home Decor Industry Overview
The report covers major international players operating in the UK home decor market. In terms of market share, few major players currently dominate the market. However, with technological advancements and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets. Burgess Furniture Limited, with its main office in Feltham, United Kingdom, has supplied furniture to the hospitality sector, for more than 60 years. It offers a large selection of items, such as tables, chairs, and accessories, to make plain spaces fashionable and practical for meeting rooms, boardrooms, board events, dining rooms, bedrooms, and other informal spaces. It has major players Ikea, Bed Bath & Beyond, Wayfair Stores Ltd, DFS Furniture PLC and Dunelm Group PLC
UK Home Decor Market Leaders
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Ikea
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Bed Bath & Beyond
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Wayfair Stores Ltd
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DFS Furniture PLC
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Dunelm Group PLC
*Disclaimer: Major Players sorted in no particular order
UK Home Decor Market News
- October 2022 - The online home furnishings retailer has opened its first brick-and-mortar store under the AllModern banner, at MarketStreet Lynnfield in Lynnfield, Massachusetts. A second location is set to open this fall at Legacy Place in Dedham, Massachusetts. Wayfair announced in December that it planned to open physical stores under all of its banners beginning in 2022, with two AllModern and one Joss & Main location at Burlington Mall in Burlington, Massachusetts.
- In October 2022, IKEA launched the new IKEA Home smart app, and DIRIGERA, a new hub for smart products, will enable a rich and intuitive experience, including new features to personalize and enhance everyday moments in the home
UK Home Decor Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
- 4.4 Market Opportunities
- 4.5 Trends in the United kingdom Home Decor market
- 4.6 Industry Value Chain Analysis
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4.7 Porter's Five Forces Analysis
- 4.7.1 Threat of New Entrants
- 4.7.2 Bargaining Power of Buyers
- 4.7.3 Bargaining Power of Suppliers
- 4.7.4 Threat of Substitutes
- 4.7.5 Intensity of Competitive Rivalry
- 4.8 Technological Innovations Shaping the Home Decor market in UK
- 4.9 Impact of COVID 19 on the Market
5. MARKET SEGMENTATION
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5.1 By Product
- 5.1.1 Home Furniture
- 5.1.2 Home Textile
- 5.1.3 Flooring
- 5.1.4 Wall Decor
- 5.1.5 Tableware and Cookware
- 5.1.6 Lighting and Lamps
- 5.1.7 Sanitaryware
- 5.1.8 Home Accessories
- 5.1.9 Other Products
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5.2 By Distribution Channel
- 5.2.1 Supermarkets and Hypermarkets
- 5.2.2 Home Decor Stores
- 5.2.3 Gift Shops
- 5.2.4 Direct to Consumer
- 5.2.5 Online
- 5.2.6 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Competitive Landscape Overview
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6.2 Company Profile
- 6.2.1 Manufacturers
- 6.2.1.1 Inter Ikea Group
- 6.2.1.2 Victoria PLC
- 6.2.1.3 Villeroy & Boch
- 6.2.1.4 Denby
- 6.2.1.5 Duresta Upholstery Ltd
- 6.2.1.6 Burleigh Pottery
- 6.2.1.7 Beaumont and Brown
- 6.2.1.8 Yorkshire Linen Co.
- 6.2.1.9 The Victoria Linen Co. Ltd*
- 6.2.2 Retailers
- 6.2.2.1 Wayfair Inc.
- 6.2.2.2 Dunelm Group PLC
- 6.2.2.3 DFS Group
- 6.2.2.4 Steinhoff United Kingdom Retail Ltd
- 6.2.2.5 JYSK
- 6.2.2.6 British Home Store*
7. MARKET OPPORTUNTIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
** Subject To AvailablityUK Home Decor Industry Segmentation
The United Kingdom Home Decor Market is Segmented by Product (Home Furniture, Home Textile, Flooring, Wall Decor, Tableware and Cookware, Lighting and Lamps, Sanitaryware, Home Accessories, and Other Products) and by Distribution Channel (Supermarkets and Hypermarkets, Home Decor Stores, Gift Shops, Direct to Consumer, Online, and Other Distribution Channels). The report offers market size and forecast values for the United Kingdom Home Decor Market in USD billion for the above segments.
| By Product | Home Furniture |
| Home Textile | |
| Flooring | |
| Wall Decor | |
| Tableware and Cookware | |
| Lighting and Lamps | |
| Sanitaryware | |
| Home Accessories | |
| Other Products | |
| By Distribution Channel | Supermarkets and Hypermarkets |
| Home Decor Stores | |
| Gift Shops | |
| Direct to Consumer | |
| Online | |
| Other Distribution Channels |
UK Home Decor Market Research FAQs
How big is the United Kingdom Home Decor Market?
The United Kingdom Home Decor Market size is expected to reach USD 23.47 billion in 2024 and grow at a CAGR of 5.24% to reach USD 30.30 billion by 2029.
What is the current United Kingdom Home Decor Market size?
In 2024, the United Kingdom Home Decor Market size is expected to reach USD 23.47 billion.
Who are the key players in United Kingdom Home Decor Market?
Ikea, Bed Bath & Beyond, Wayfair Stores Ltd, DFS Furniture PLC and Dunelm Group PLC are the major companies operating in the United Kingdom Home Decor Market.
What years does this United Kingdom Home Decor Market cover, and what was the market size in 2023?
In 2023, the United Kingdom Home Decor Market size was estimated at USD 22.30 billion. The report covers the United Kingdom Home Decor Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the United Kingdom Home Decor Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Home Decor UK Industry Report
Statistics for the 2024 Home Decor UK market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Home Decor UK analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
