United Kingdom Water Enhancer Market Size (2024 - 2029)

The United Kingdom water enhancer market is experiencing growth driven by the 'on-the-go' trend and increasing health awareness among consumers. The market size is influenced by the demand for convenient, zero-calorie, and zero-sugar products that fit into hectic lifestyles. Water enhancers offer customization in flavor strength and mixing, appealing to consumer preferences. Despite these positive trends, the market faces challenges due to high competition from substitute products like squash and flavored cordials, which can lead to stagnant growth.

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Market Size of United Kingdom Water Enhancer Industry

United Kingdom Water Enhancer Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.82 %
Market Concentration High

Major Players

United Kingdom Water Enhancer Market Major Players

*Disclaimer: Major Players sorted in no particular order

UK Water Enhancer Market Analysis

The United Kingdom Water Enhancer Market is projected to register a CAGR of 5.82% during the forecast period.

The 'on-the-go' trend, which is dominating most of the United Kingdom, is particularly suited to favor the water enhancer market. The hectic lifestyle and rising health awareness among consumers are helping the products; the zero-calories and zero-sugar status offered by these products are well accepted in this regard.

Convenience is certainly a factor that consumers are seeking in their lifestyle and manufacturers are trying to deliver. Enhancers eliminate a lot of preparation involved in other beverage mixes such as frozen concentrates and powdered drinks. Moreover, water enhancers with liquid concentrate allow for customization in terms of flavor strength, mixing flavors as per the end consumer's demand. For instance, in March 2023, The Manchester Drinks Co. has introduced two new products to assist retailers in capitalizing on the ongoing growth in the drink and coffee enhancer categories. The Slush Puppie water enhancers, available in Strawberry and Blue Raspberry flavors, are a new addition to the company's established Slush Puppie brand, while the Aroma Coffee Syrup is a new product available in three flavors: Vanilla, Hazelnut, and Caramel.

However, due to the presence of several substitute products including squash and flavored cordials, the market faces high competition, leading to stagnant growth during the forecast period.

UK Water Enhancer Industry Segmentation

Enhanced water is a category of beverage promoted as water with additional ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins, and minerals. The enhanced waters have fewer calories than regular soft drinks. The United Kingdom water enhancer market is segmented into distribution channels which are classified into hypermarkets/supermarkets, convenience stores, online retail channels, and others. For the above-mentioned segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Distribution Channel
Hypermarket/Supermarket
Convenience Store
Online Retails Stores
Other Distribution Channels
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United Kingdom Water Enhancer Market Size Summary

The United Kingdom water enhancer market is experiencing a positive trajectory, driven by the growing 'on-the-go' lifestyle and increasing health consciousness among consumers. These products, known for their zero-calorie and zero-sugar attributes, are gaining popularity as they offer convenience and customization in flavor strength, catering to the demands of modern consumers. The market is characterized by a diverse range of products, from everyday hydration solutions to premium mixers, appealing to various consumer preferences. The introduction of new products, such as The Manchester Drinks Co.'s Slush Puppie water enhancers and Aroma Coffee Syrup, highlights the ongoing innovation within the sector. However, the market faces competition from substitute products like squash and flavored cordials, which may hinder growth.

The demand for water enhancers is further bolstered by the increasing awareness of health and wellness, particularly among the obese and overweight population, who are shifting towards less sugary options with natural claims. These products also serve as a sophisticated alternative for individuals reducing alcohol intake. The rise of e-commerce has significantly contributed to market expansion, with more consumers opting for online shopping, thereby enhancing product accessibility. Major companies like The Kraft Heinz Company, Nestle S.A., and The Coca-Cola Company dominate the market, employing strategies focused on sustainability, quality, and consumer awareness. Recent product launches, such as Britvic plc's Benefit Drops and Waterdrop's NERO, underscore the market's dynamic nature and its potential for continued growth.

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United Kingdom Water Enhancer Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Distribution Channel

      1. 2.1.1 Hypermarket/Supermarket

      2. 2.1.2 Convenience Store

      3. 2.1.3 Online Retails Stores

      4. 2.1.4 Other Distribution Channels

United Kingdom Water Enhancer Market Size FAQs

The United Kingdom Water Enhancer Market is projected to register a CAGR of 5.82% during the forecast period (2024-2029)

The Coca-Cola Company, Dyla LLC, The Kraft Heinz Company, Britvic plc and Nestle S.A. are the major companies operating in the United Kingdom Water Enhancer Market.

Water Enhancer Market in UK Report Snapshots

UK Water Enhancer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)