UAE Ecommerce Industry Overview
The United Arab Emirates E-commerce market is witnessing a rise in competitiveness among companies. The market consists of major players, such as Apple Inc., Amazon Inc., Noon, and others. The expanding popularity and use of e-commerce bring new competitors to the industry, boosting competitive rivalry in the United Arab Emirates e-commerce sector.
In February 2023, Amazon invested in a groceries platform to expand its presence in the UAE. The USD 104 million Series D round was led by Amazon's startup investing arm, the Amazon SmbhavVenture Fund. The move comes despite Amazon's continued efforts to increase its share of fresh food, having made significant progress in center-aisle grocery categories, with consumers trusting e-commerce for shelf-stable packaged items more than perishables.
In November 2022, Amazon in the United Arab Emirates announced signing an agreement with LuLu Group as part of its ongoing search for ways to innovate for customers. The agreement aimed to give UAE customers an improved online grocery experience and quick and easy delivery choices. The two businesses were to collaborate under some terms to provide customers on www.amazon.ae with a seamless online grocery shopping experience supported by a large selection of products, including daily necessities and fresh groceries, amazing prices, and quick delivery options.
UAE Ecommerce Market Leaders
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Apple Inc.
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Amazon.com Inc.
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Noon AD Holdings Ltd
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Sharaf DG LLC.
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LetsTango.Com
- *Disclaimer: Major Players sorted in no particular order