Market Trends of United Arab Emirates Frozen Food Industry
Frozen Meat and Fish Is Widely Consumed
The internationalization of Emirati cuisine is broadening the dietary choices for consumers, leading to an increased preference for frozen meat. Driven by busy lifestyles and a growing number of dual-income households, convenience is becoming a key driver of the demand for frozen meat. Consumers are particularly gravitating towards processed frozen meat for its ease of cooking. Manufacturers are quick to respond, introducing new products to cater to this demand. For example, in February 2022, Seara, a JBS brand, unveiled its Shawaya chicken line in the frozen foods segment, featuring Frozen Marinated Whole Chicken and Frozen Tender Whole Chicken. Emirati consumers are also embracing healthier eating habits, transitioning from deep-fried to air-fried options. Recognizing this shift, manufacturers are rolling out air fryer-friendly products. In July 2024, Al Islami Foods introduced "Original Tempura Nuggets" under its Heat & Eat range, emphasizing both convenience and nutrition.
Supermarkets/Hypermarkets Are The Most Preferred Distribution Channel
Supermarkets and hypermarkets, often frequented due to their proximity to residential areas and ease of access, have become key platforms for frozen food manufacturers to showcase their products, tapping into a broader consumer base. In the UAE, supermarkets are increasingly bolstering their private-label offerings through strategic partnerships. Supermarkets in the region are also innovating their store formats, aiming to enhance the overall shopping experience. This trend underscores a broader industry shift towards offering localized convenience and bulk purchase solutions. In July 2022, the LuLu Group accelerated its ambitious expansion in the UAE by opening two innovative concept stores. These new stores feature a comprehensive selection of fresh fruits and vegetables, meat and seafood sections, frozen foods, and others. The new store, the LuLu Express Supermarket, is located in Y Tower, Dubai.
