United Arab Emirates Hair Care Market Size (2024 - 2029)

The hair care market in the United Arab Emirates is experiencing growth driven by increasing consumer awareness and demand for natural, sustainable, and eco-friendly products. Factors such as harsh environmental conditions, the trend towards colored hair, and a rising focus on personal grooming among the young population are contributing to this expansion. The market is also seeing a rise in the popularity of anti-hair fall products, with a trend towards premium, personalized offerings. This growth trajectory reflects a broader shift in consumer preferences towards products that are not only effective but also align with their health and environmental values.

Market Size of United Arab Emirates Hair Care Industry

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United Arab Emirates Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.20 %
Market Concentration Low

Major Players

United Arab Emirates Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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UAE Hair Care Market Analysis

The United Arab Emirates hair care market is projected to reach a CAGR of 4.2% in the upcoming five years.

  •  Hair care products have been a significant part of the personal care industry, as people consider their hair an important aspect of their appearance and overall beauty. The hair care market is expected to grow due to various factors, including the increasing awareness among consumers, particularly men, about the importance of natural and traditional hair care methods. 
  • In addition, environmental factors such as harsh climatic conditions and poor water quality, as well as the trend toward colored hair, are also driving the need for more sophisticated hair care routines. As a result, companies in the hair care industry are expected to focus on developing and marketing products that cater to these changing consumer demands. This could include the use of natural and organic ingredients, as well as the development of new technologies and formulations that help to protect and nourish the hair in adverse environmental conditions.
  • The hair care industry in the United Arab Emirates is experiencing a significant boost in demand for sustainable, chemical-free, and eco-friendly hair care products. This trend is driven by consumers' growing awareness of the impact of traditional hair care products on their health and the environment, as well as their desire for more natural and organic solutions. In response, many hair care brands are launching new products that meet these consumer demands and incorporate eco-friendly and sustainable ingredients and packaging. This trend is expected to continue as more consumers become conscious of the impact of their purchasing decisions on the environment and their health.
  • Natural, safe, and organic shampoos, conditioners, and hair oils, among other things, have become increasingly popular in recent years. Additionally, the young and aspirational population in UAE is investing in grooming and appearance to maintain their personal hygiene, which is responsible for the rise in demand for hair care products in the country.
  •  Hair loss is a common problem that affects both men and women. As a result, there has been a significant increase in the number of anti-hair fall products in the market. These products are designed to prevent hair loss and promote hair growth. Some of these brands, such as Pantene, L'Oréal Paris, Clear, Himalaya, and Parachute, have gained popularity for their anti-hair fall hair care products, which include shampoos, conditioners, hair masks, and serums.
  • In recent years, there has been a trend of premiumization in the hair loss category, where companies offer high-end products that are personalized to meet the needs of consumers. These products often come with a higher price tag and are marketed as superior quality or exclusivity. This trend has been driven by the increasing demand for products that offer a more personalized approach to hair care and cater to the individual needs of consumers.

UAE Hair Care Industry Segmentation

Hair care products help to protect hair from damage and nourish it by enhancing the texture and quality of the hair.

The United Arab Emirates hair care market is segmented by product type into shampoo, conditioner, hair oil, hair serum, and other product types. Based on distribution channels, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, specialty stores, and other distribution channels.

For each segment, the market sizing and forecasting have been done in value terms (USD million).

Product Type
Shampoo
Conditioner
Hair Oil
Hair Serum
Other Types
Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Specialty Stores
Other Distribution Channels
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United Arab Emirates Hair Care Market Size Summary

The hair care products market in the United Arab Emirates is experiencing a notable expansion, driven by a growing consumer preference for natural, organic, and eco-friendly products. This shift is largely due to increased awareness of the potential harmful effects of traditional hair care ingredients, such as parabens and aluminum. Consumers in the UAE are increasingly prioritizing safe and sustainable formulations, prompting both domestic and international brands to innovate and offer products that align with these values. The trend towards premiumization in the hair care sector is also evident, with companies introducing high-end, personalized products that cater to individual consumer needs. This focus on quality and customization is further fueled by the young, aspirational population in the UAE, who are investing more in personal grooming and appearance.

The market is also benefiting from the rapid growth of e-commerce, which has become a significant channel for hair care product sales in the UAE. The convenience and safety of online shopping, especially post-COVID-19, have led to an increase in consumer purchases through digital platforms. This has encouraged vendors to enhance their online offerings and improve purchase processes, thereby boosting market growth. The presence of major international players like Procter & Gamble, Unilever, and L'Oréal, alongside the entry of new e-commerce platforms such as Nykaa, has contributed to a moderately fragmented market landscape. These companies are focusing on product development, innovation, and strategic partnerships to maintain their competitive edge and meet the evolving demands of UAE consumers.

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United Arab Emirates Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Shampoo

      2. 2.1.2 Conditioner

      3. 2.1.3 Hair Oil

      4. 2.1.4 Hair Serum

      5. 2.1.5 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets and Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retail

      4. 2.2.4 Specialty Stores

      5. 2.2.5 Other Distribution Channels

United Arab Emirates Hair Care Market Size FAQs

The United Arab Emirates Hair Care Market is projected to register a CAGR of 4.20% during the forecast period (2024-2029)

Unilever PLC, Loreal S.A, Estée Lauder Inc, Procter & Gamble Company and Beiersdorf Aktiengesellschaft are the major companies operating in the United Arab Emirates Hair Care Market.

Hair Care Products in UAE Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)