Market Trends of United Kingdom Berries Industry
Rise in the Consumer Preference for Berries
- The British blueberry season is flourishing in the country due to the rapid growth of the blueberry bush plantations across the United Kingdom to meet the increased demand for home-grown fruit among the British. This, in turn, has led to increased overall berry revenue in the country, which will further boost market growth.
- The improved weather conditions and Easter generally lead to greater demand for summer fruits, like strawberries, in the country. A major wholesaler, TG Fruits, introduced strawberries in the country to meet the high demand for the fruit. The quality of strawberries is checked and graded in the country before being introduced in the market for consumption. Various supermarkets latched onto the importance of soft fruits, stocking full shelves and ensuring berries are easily available to consumers.
- The Food and Agriculture Organization (FAO) database reported a decrease in strawberry and raspberry production in the country owing to the rising preference among consumers for fruit salads and as ingredients in other products, including fresh fruit used to decorate bakery products.
Understand The Key Trends Shaping This Market
Download PDF
Strawberries Dominate the United Kingdom Berries Market
- The production of strawberries stood at 114,614 metric tons in 2021. A new survey commissioned by Love fresh berries revealed that strawberries are the United Kingdom's favorite fruit. The survey also revealed that half of Britain's top ten desserts typically contain berries, of which strawberries topped the list. Consumption of total British berries in the year 2021 was 107,000 tons.
- UK consumers strongly prefer homegrown strawberries, which is good news for local growers. The fact that strawberries comprise such a large percentage of the UK berries market shows how popular they are among consumers. Kent, Sussex, and Wales are well-known regions for growing strawberries in the United Kingdom, and they are often associated with early-season varieties. These regions benefit from mild temperatures and ample rainfall, which are ideal strawberry-growing conditions. Other regions in the United Kingdom, such as Herefordshire and Scotland, also have a strong tradition of growing strawberries.
- Overall, there is still a strong demand for locally grown produce in the United Kingdom, and consumers are willing to support domestic growers by buying UK strawberries. Not only does this help to support the local economy, but it also helps to reduce the environmental impact of food transportation.
- Strawberries' tremendous nutritional benefits, coupled with the rapid facilitation of the supply chain through online retailing by supermarkets, are expected to result in a rebounded demand during the forecast period. The demand for consumption is expected to increase production during the forecast period.
