Market Trends of United Kingdom Cosmetics Products Industry
Increasing Demand for Organic Cosmetic Products
The United Kingdom is a useful source of flora and fauna, mostly used in natural beauty products. The United Kingdom is known for its wines. It also uses the Vitis vinifera complex found in grapes as an antioxidant. The rising popularity of products containing natural ingredients like plant extracts and herbs, aromatherapies, and fruit extracts is driving the adoption of organic and natural cosmetics products in the United Kingdom, thus augmenting the United Kingdom cosmetic products market. In the United Kingdom, natural cosmetics products have witnessed a significant demand due to growing consumer awareness and the desire of cosmetics companies to replace synthetic ingredients with natural variants such as essential oils, oleoresins, vegetable saps and extracts, vegetable or animal-derived oils, fats and waxes, etc. Consequently, these perceptions have given rise to the demand for natural additives and ingredients used in cosmetics in place of chemicals, such as parabens, phthalates, and sodium lauryl sulfate, which are associated with health risks.
Increased internet penetration and popularity of e-commerce among the consumers
One of the biggest changes associated with the United Kingdom retail industry has been the rapid growth of e-commerce sales, especially after the COVID-19 pandemic. The United Kingdom has one of the highest rates of internet penetration in the world, and online shopping is more popular than in any other country. According to the International Trade Association, consumer e-commerce accounts for 30% of the total retail market in the UK (up from 20% in 2020), with over USD 120 billion in e-commerce revenue each year. As of 2021, 82% of the British population had purchased at least one product online. Factors attributed to the growth of online shopping include reasonable prices and various promotions used by online shopping portals; discounts and coupons available for the latest launched products; and online portals offering insights about new makeovers and beauty ideas.
Online beauty shoppers are increasingly moving beyond price and promotion to value the convenience of online shopping, reading product reviews, sharing online makeup tips, and receiving automatic refills of regularly used products. This builds an opportunity for brand owners and retailers to capture this growing market. Also, brand owners and retailers offer "an all-encompassing online category approach" through online portals. Such factors boost the online penetration of the European population for purchasing beauty and personal care products. Hence, factors such as the online availability of a wide range of items, a time-saving viewpoint, easy-to-navigate online shopping portals, hassle-free online payments, and in-home delivery are expected to rise and are expected to boost the sales of the online cosmetics market.
