Market Trends of UK Food Spreads Industry
Increasing Demand for Natural/Organic Spreads
Consumer demand for natural and organic-based spreads is increasing in the country owing to its health benefits. Food spreads are used by consumers frequently during breakfast, lunch, and sometimes at dinner as well. Therefore, the use of natural and organic food spreads is preferred by consumers over artificial ones. Additionally, consumer demand for plant-based, low-calorie, and sugar-free spreads is also increasing due to the increasing prevalence of lifestyle diseases like obesity and heart diseases. Additionally, consumer demand for honey is also constant in the country due to its health benefits. Considering the demand, market players are launching new and innovative products in the market. For instance, in April 2022, Nuccy, a United Kingdom-based company launched an Adaptogenic nut butter spread. The product is vegan, palm oil free, and made with organic ingredients.
E-Commerce Sales Driving Spreads Market in the United Kingdom
The spreads are a basic component during breakfast and evening snacks among the British. Different types and varieties of food spreads are available in different supermarkets, hypermarkets, and convenience stores in the United Kingdom. Due to hectic work schedules and the increasing working population of women, they are opting for buying products online. E-commerce websites like Amazon.com, Tesco.com., and many more provide discounts and offers on the products due to which consumers are opting for buying the products online. This helps save time and money for the British people. Additionally, a variety and different types of food spreads are available online than in supermarkets. This accounts for the booming E-Commerce Sales of the Food Spreads Market. According to the Government of Canada data from 2021, E-commerce sales of food and drinks were USD 17,830.9 million.
