United Kingdom Gluten Free Foods & Beverages Market Trends

Dietary habits across the Western world are evolving, with an increasing number of health-conscious consumers. This trend is visible in the United Kingdom, where one of the leading reasons for the popularity of dietary food is consumers' desire to lead a healthier lifestyle. Coeliac disease is an autoimmune disorder that results in an individual developing intolerance to gluten. The immune system mistakes substances found inside gluten as a threat to the body and attacks them, damaging the intestines. According to the Coeliac Organization United Kingdom, 1 in 100 people has coeliac disease in the United Kingdom, which is boosting the demand for gluten-free food. Doctors are also recommending a gluten-free diet in case of allergies, which is also boosting the popularity of gluten-free food and beverages among consumers in the country. Thus, due to the growing awareness through diverse methods, gluten-free foods and beverages are gaining popularity in the country, which is driving the market to a significant extent. Consumers are consuming gluten-free products to prevent adverse symptoms, such as gastrointestinal (bloating, wind, abdominal cramps, and fatigue/tiredness) and to maintain better health. The growing diseases and rising health consciousness are promoting the consumption of gluten-free products in the country.