Market Trends of United Kingdom Gluten Free Foods & Beverages Industry
This section covers the major market trends shaping the UK Gluten Free Foods & Beverages Market according to our research experts:
Increasing Demand for Dietary Food
Dietary habits across the Western world are evolving, with an increasing number of health-conscious consumers. This trend is visible in the United Kingdom, where one of the leading reasons for the popularity of dietary food is consumers' desire to lead a healthier lifestyle. Coeliac disease is an autoimmune disorder that results in an individual developing intolerance to gluten. The immune system mistakes substances found inside gluten as a threat to the body and attacks them, damaging the intestines. According to the Coeliac Organization United Kingdom, 1 in 100 people has coeliac disease in the United Kingdom, which is boosting the demand for gluten-free food. Doctors are also recommending a gluten-free diet in case of allergies, which is also boosting the popularity of gluten-free food and beverages among consumers in the country. Thus, due to the growing awareness through diverse methods, gluten-free foods and beverages are gaining popularity in the country, which is driving the market to a significant extent. Consumers are consuming gluten-free products to prevent adverse symptoms, such as gastrointestinal (bloating, wind, abdominal cramps, and fatigue/tiredness) and to maintain better health. The growing diseases and rising health consciousness are promoting the consumption of gluten-free products in the country.
Flourishing Bakery Sector Likely to Offer Opportunities for Gluten-free Products
The bakery sector in the United Kingdom is advanced and has the potential to evolve. The UK bakery industry is readily adapting to the new concepts and trends in food processing, emerging in response to consumer needs in the country, the region, and across the world. The locals are fond of bakery products. Therefore, a major portion of processed food sales comes from the bakery segment. However, more people discovering their intolerance to gluten has led to the popularization of gluten-free products, which is anticipated to boost the market for gluten-free foods and beverages in the country. In the United Kingdom, different rules for gluten-free products are also improving the market landscape. According to a European regulation, only products with less than 20 parts of gluten in a million are allowed to be labeled as 'gluten-free' on their packaging. Due to this regulation, consumers are becoming more aware of the content of products, which is driving the market further.
