Market Trends of United Kingdom Online Travel Industry
This section covers the major market trends shaping the UK Online Travel Market according to our research experts:
Tourism is Driving the Online Travel Market in United Kingdom
Tourism is an economic, social, and cultural asset. The sector is a major contributor to jobs and growth in the UK, indirectly employing 4 million people. The UK has world class museums and attractions, breath taking and diverse natural landscapes, a thriving cultural and arts sector, a world-famous festival scene, unrivalled expertise in staging and organising business and sporting events, a renowned heritage offer, great transport connections, first-class food, and drink and much more. If the tourism sector is successful, then many other sectors like arts, culture, hospitality, air, maritime, rail, coach, and business travel are successful too. Tourism is driving the United Kingdom online travel market. Driven by the increasing impact of Generation Y and Generation Z on the United Kingdom tourist market, the demand for technologically manufactured personal experiences is increasing. The rise of mobile devices such as smart phones and tablets has boosted the need among these young generations for private personalisation of their experiences along all phases of the customer journey.
Shift Towards Mobile Phones for Travel Booking
Consumers can use a mobile device to search and book travel all without the traditional gatekeeper travel agent. Travelers today are online and mobile-savvy more than ever before. 45% of UK travelers feel comfortable researching, planning, and booking trips to new destinations using only their mobile. New generations of mobile devices are so powerful that they can be used for any purpose and will be able to predict travelers' needs and solve problems in real-time. Mobile travel apps are gradually gaining pace in the market and are preferred by travelers to make their travel arrangements. Apps infused with various features are being developed to remain connected to travelers throughout their journey and to assist them whenever required. Travel apps offer flexibility to travelers, thus, becoming an important differentiating factor for the consumers while choosing a travel company.
