Market Share of United Kingdom OOH And DOOH Industry
The United Kingdom OOH and DOOH market is moderately competitive due to the presence of significant players like Clear Channel UK, 75Media, and JCDecaux UK. Market players are enhancing their portfolios and seeking enduring competitive advantages through strategic partnerships and product launches.
- June 2024: Elevision, a provider of Digital Out-of-Home (DOOH) media solutions, officially launched its operations in the United Kingdom. For the first time in the United Kingdom, the Dubai-based company is set to introduce digital advertising screens in residential property elevators. Elevision has installed its digital screens in 63 buildings and has signed contracts for an additional 30 installations. The digital screen provider also plans to expand its reach in a phased manner, starting with a primary focus on London, followed by a gradual expansion into other cities across the nation.
- April 2024: Magnum introduced a new 3D OOH billboard in iconic locations throughout the United Kingdom, involving Piccadilly Lights. MullenLowe has built the UK's most extensive 3D OOH campaign, spanning 324 locations. These include prominent spots like London's Piccadilly Lights, Birmingham's New Street, Manchester's Printworks, and Liverpool's Media Wall.
United Kingdom OOH and DOOH Market Leaders
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JCDecaux UK
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Clear Channel UK
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Ocean Outdoor UK Ltd
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75Media
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Smart Outdoor
*Disclaimer: Major Players sorted in no particular order
