United Kingdom Poultry Meat Market Size

United Kingdom Poultry Meat Market Analysis

The United Kingdom Poultry Meat Market size is estimated at 4.63 billion USD in 2024, and is expected to reach 4.78 billion USD by 2029, growing at a CAGR of 0.64% during the forecast period (2024-2029).

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4.63 Billion

Market Size in 2024 (USD)

4.78 Billion

Market Size in 2029 (USD)

4.36 %

CAGR (2017-2023)

0.64 %

CAGR (2024-2029)

Largest Market by Distribution Channel

56.29 %

value share, Off-Trade, 2023

The growth of retail formats, business expansion, and the increasing number of supermarkets and hypermarkets positively impacted the poultry products in the UK market.

Largest Market by Form

36.26 %

value share, Processed, 2023

In order to attract consumer interest, manufacturers constantly develop new and innovative processed poultry products, using unique packaging and marketing strategies.

Fastest-growing Market by Distribution Channel

0.67 %

Projected CAGR, On-Trade, 2024-2029

The segment's growth is mainly driven by the increasing consumer preference for on-the-go food in the country, especially those who prefer low-priced processed meat.

Fastest-growing Market by Form

0.71 %

Projected CAGR, Fresh / Chilled, 2024-2029

Fresh chicken is an option in a wide range of dishes, from traditional roast chicken to international cuisines like curries and stir-fries, making it the preferred choice.

Leading Market Player

6.47 %

market share, JBS SA, 2022

The company leads the market due to its broad product line, including fresh, frozen, and processed poultry meat, and its greater market penetration, which extends globally.

Expansion of leading retail chains is driving the market

United Kingdom Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

• In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most in the country. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. Tesco was the largest retailer in Great Britain, with a market share of 27.5%, and Sainsbury's with 15.2% in 2022.
• Poultry meat dishes in restaurants in the UK, including chicken wings, chicken nuggets, and chicken lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. The special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, at 2,209 locations.
• In the off-trade channel, online channels comprise the fastest-growing segment in the market. It is projected to register a CAGR of 6.39% by value during the forecast period. Thus, there has been an increase in the number of online grocery shops in response to the rising number of internet users, which is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was conducted online in the UK.