Market Share of United Kingdom Sports Drink Industry
The United Kingdom sports drink market is extremely competitive. The leading players in the UK sports drink market have a strong presence across the country. The leading brands in the region are Gatorade by Pepsico Inc., Lucozade, and Powerade by The Coca-Cola Company. Companies are increasing their investments in research and development and marketing. The companies are also expanding their distribution channels to maintain their position in the market and offer innovative offerings. The major strategies adopted by companies include product development, penetration into retail channels, mergers and acquisitions, joint ventures, and other strategic partnerships for bottling and distribution.
UK Sports Drink Market Leaders
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Arizona Beverage Company
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PepsiCo Inc.
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Suntory Holdings Ltd
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The Coca-Cola Company
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SiS (Science in Sport®) Limited
*Disclaimer: Major Players sorted in no particular order
