Market Size of United States Away from Home Tissue and Hygiene Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.30 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
US Away From Home Tissue & Hygiene Market Analysis
The market for the US Away From Home Tissue and Hygiene is expected to register a CAGR of 9.3% over the forecast period 2021 to 2026. The away-from-home segment of the tissues and hygiene market has been a key industry segment in the US, with a strong performance over the last few decades owing to the region's higher consumption of tissue and hygiene products.
- In recent years, There has been an increasing demand from government agencies, school systems, university campuses, and hospitals for recycled content tissues and towels. For instance, the US federal government requires the tissue products bought with its funds, either by its contractors, agencies to follow the EPA guidelines, and ensure the purchase of paper products with least minimum recovered fiber contents.
- Furthermore, the US paper and wood products industry voluntarily continue to improve upon their sustainability records, with most US mills with tissue paper capacity using recycled paper. Also, the tissue manufacturers continue to reduce greenhouse gas emissions from the facilities by reducing the use of fossil energy, truck transportation, and purchased energy. These instances are expected to drive the demand for sustainable Away-From-Home products in the region.
- The World tissue and hygiene products consumption have been continuously growing over the years, with an average per capita consumption of not more than 5.2kg. While the US holds the highest per capita consumption of 25kg per person owing to factors such as economic growth and a healthy population. With the presence of global players such as Kimberly-Clark Corporation, Georgia Pacific LLC, in the region, it is anticipated that the growth of the market would continue to evolve going forward.
- As with recent outbreak of a global pandemic, COVID 19 posing health and economic challenges added to nation-wide lockdown announcements are leading to fewer restaurant visits, reduced travel, and more people working home. This instance has temporarily caused a negative impacted on the growth of the market.
US Away From Home Tissue & Hygiene Industry Segmentation
The study provides a detailed market breakdown by product type & end-user segment, with emphasis on the critical underlying market parameters that influence the growth. It also outlines the key market trends and forecasts, across significant product types, in the context of the recent outbreak of COVID-19. The competitive landscape analysis includes detailed coverage on the current product line, key strategies, recent developments, and financial analysis. Given the contemporary challenges faced by the manufacturers, there has been an ongoing consolidation among the major vendors. The critical factors for the shift in the industry landscape are comprehensively analyzed in the study.
| By Product Type (Trends, Forecasts, Overview & Market Outlook) | |
| Paper Napkins | |
| Paper Towels | |
| Wipes | |
| Toilet Papers | |
| Incontinence Products | |
| Other Product Types |
| By End-user Industry (Trends, Forecasts, Overview, Industry Performance. Market Outlook) | |
| Commercial | |
| Food and Beverages Industry | |
| Hospitals and Healthcare | |
| Other End-user |
United States Away from Home Tissue and Hygiene Market Size Summary
The United States away-from-home tissue and hygiene market has demonstrated robust growth, driven by a strong demand for tissue and hygiene products across various sectors such as government, education, and healthcare. The market's expansion is further supported by the increasing emphasis on sustainability, with a notable shift towards recycled content products in compliance with EPA guidelines. The presence of major global players like Kimberly-Clark Corporation and Georgia Pacific LLC has bolstered the market's development, leveraging their extensive production capabilities to meet the rising demand. Despite the challenges posed by the COVID-19 pandemic, which temporarily impacted market growth due to reduced travel and dining out, the market has shown resilience. The pandemic has also created opportunities for tissue manufacturers to capitalize on the increased demand for hygiene products, as consumers and businesses prioritize health and safety.
The away-from-home segment is a significant component of the tissue market, accounting for a substantial portion of annual consumption. The U.S. market benefits from high per capita consumption, driven by economic growth and a focus on hygiene. The pandemic has underscored the importance of hygiene, with healthcare facilities and food outlets adopting away-from-home products to maintain cleanliness and prevent disease spread. The market is characterized by its fragmented nature, with numerous players striving to capture market share by offering high-quality products. Recent strategic moves, such as Cascades Tissue Group Inc's acquisition of Orchids Paper Products, highlight the ongoing efforts to enhance operational capabilities and expand market presence. As the market continues to evolve, the demand for sustainable and effective tissue and hygiene solutions is expected to drive further growth.
United States Away from Home Tissue and Hygiene Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Industry Analysis - Retail & AFH Industry in the US
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Intensity of Competitive Rivalry
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1.3.5 Threat of Substitute Products
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1.4 Market Drivers
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1.4.1 Growing percentage of aging population and growing number of care homes
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1.4.2 Greater emphasis on hygiene in workplaces across the country
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1.4.3 Product innovations in the incontinence segment to drive sales
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1.5 Market Challenges (The recent outbreak expected to have an impact on the hospitality & commercial segment owing to temporary closedowns in the short & medium-term| Saturation of sales volume in key areas)
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1.6 Detailed analysis of the effect of COVID-19 on the Away-from-home tissue industry
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1.7 Key base indicators influencing the growth of Away-from-home tissues
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1.7.1 Population Breakdown into key target segments for AFH industry
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1.7.2 HORECA Industry Overview - Number of establishments (historical trend analysis)
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1.7.3 Analysis of the per-capita spending on Tissue & Hygiene products (retail & AFH) Industries
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1.8 Assessment of COVID-19 Impact on the Industry
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2. MARKET SEGMENTATION
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2.1 By Product Type (Trends, Forecasts, Overview & Market Outlook)
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2.1.1 Paper Napkins
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2.1.2 Paper Towels
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2.1.3 Wipes
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2.1.4 Toilet Papers
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2.1.5 Incontinence Products
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2.1.6 Other Product Types
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2.2 By End-user Industry (Trends, Forecasts, Overview, Industry Performance. Market Outlook)
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2.2.1 Commercial
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2.2.2 Food and Beverages Industry
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2.2.3 Hospitals and Healthcare
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2.2.4 Other End-user
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United States Away from Home Tissue and Hygiene Market Size FAQs
What is the current United States Away from Home Tissue and Hygiene Market size?
The United States Away from Home Tissue and Hygiene Market is projected to register a CAGR of 9.30% during the forecast period (2024-2029)
Who are the key players in United States Away from Home Tissue and Hygiene Market?
Kimberly-Clark Corporation, Georgia Pacific LLC, Sofidel Group, Procter & Gamble and Cascades Tissue Group Inc. are the major companies operating in the United States Away from Home Tissue and Hygiene Market.
