US Botanical Supplements Industry Overview
The botanical supplements market is competitive and comprises of regional and international competitors. Partnerships, mergers and acquisitions, new product launches, and innovations are the major strategies adopted by companies. Expansion and new product launches are the other major strategies adopted. The giants of the market have been progressively relying on product innovation as the most adopted strategy among others. The extensive investment in R&D had been witnessed in the past years, which has led to the introduction of numerous new products to hit the market. The leading players have an upper edge and continue to dominate the market. The major global players have an easy reach due to high brand awareness among consumers, which promotes their market reputation.
US Botanical Supplements Market Leaders
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Nature's Bounty Co.
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Amway Corporation
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GNC Holdings Inc.
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NOW Foods
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Herbalife International of America, Inc.
- *Disclaimer: Major Players sorted in no particular order
