Market Trends of United States Botanical Supplements Industry
This section covers the major market trends shaping the US Botanical Supplements Market according to our research experts:
The Growing Popularity of Plant Sourced Products
The supplement market has been witnessing a shift in consumer demand from animal-based products to plant-based products. An increasing number of consumers have been demanding these products, either for medical reasons or as a healthy lifestyle; as a result, the current generation of vegetarian food products continues to expand. The consumers have been actively trying to incorporate more plant-based foods into their diets. This suggests that plant-based options appeal to significantly more people than just those who follow vegetarian diets and those who follow vegan diets. Studies depict around 40% of the population in the United States have started incorporating plant-based foods in their diets, owing to the rising consumer inclination toward healthy lifestyles, along with various initiatives taken by the government bodies. The Herb Market Report published by the American Botanical Council states that, in 2017, the US retail sales of herbal supplements grew by 8.5%, and this represents the strongest US sales growth for herbal supplements in more than 15 years. Botanical supplements with organic and non-GMO labeling have been gaining more popularity, as consumers are becoming more conscious about the sourcing of ingredients.
Powdered Supplements are the Fastest Growing Market Segment in the Country
Dried powdered extracts are the most effective botanical preparation. The botanical powder manufacturing process preserves all active components of the base material. They are also easy to take and portable, thereby, making them the most adaptable format of botanical products. The commonly used botanical raw materials in the United States include black cohosh, echinacea, garlic, ginkgo, saw palmetto, and St. John's wort. Botanical supplements are no longer a niche category and are supplemented for various health benefits, such as improve the immune system, anti-inflammatory power, depression treatment, skincare benefits, and to boost mental health. Dried powdered extracts are the most effective botanical preparation. The botanical powder manufacturing process preserves all active components of the base material. They are also easy to take and portable, thereby, making them the most adaptable format of botanical products. Innovations are being made in botanical supplement delivery formats. The new delivery technologies that protect strains and deliver them with greater accuracy has become an important part of the various types of supplements category. Direct dose powders are among the new and interesting formats, which have been becoming popular.
