United States Casein And Caseinate Market Size

United States Casein And Caseinate Market Analysis

The United States Casein And Caseinate Market size is estimated at 294.9 million USD in 2024, and is expected to reach 388.2 million USD by 2029, growing at a CAGR of 5.65% during the forecast period (2024-2029).

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294.9 Million

Market Size in 2024 (USD)

388.2 Million

Market Size in 2029 (USD)

4.39 %

CAGR (2017-2023)

5.65 %

CAGR (2024-2029)

Largest Market by End User

71.55 %

value share, Supplements, 2023

The supplement industry has been identified as the largest end user. Casein and Caseinates aid in recovery and muscle loss reduction, which drives the application.

Fastest-growing Market by End User

6.70 %

Projected CAGR, Supplements, 2024-2029

The rising rate of gym memberships, along with trainers recommending protein consumption, is projected to propel the supplements segment’s growth during the forecast period.

Leading Market Player

10.94 %

market share, Fonterra Co-operative Group Limited, 2021

Fonterra Co-operative Group Limited holds the largest market share due to its esteemed market reputation, widespread product distribution, and fine product quality.

Second Largest Market Player

6.58 %

market share, Arla Foods amba, 2021

Arla Food amba being key player has its focus on enhancing its product offering targeting the most promising aplication sectors mainly sports nutrition.

Third Largest Market Player

6 %

market share, FrieslandCampina Ingredients, 2021

Royal FrieslandCampina N.V. is aggressively expanding its activities in the local market in order to attain market competitiveness and as part of a long-term expansion strategy.

Rising demand for functional ingredients drove the application of casein and caseinates mainly as the use in meal replacement products

United States Casein And Caseinate Industry Segmentation

Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.

• The supplements segment (particularly sports nutrition) dominated the market throughout the review period. Sports nutrition is also projected to register a CAGR of 6.75% during the forecast period (2023-2029). Being a slow-digesting protein (taking over a period of ~ 6–7 h), it can satiate for a longer period, allowing it to be used in products, such as meal replacement and weight loss products. Among all, micellar casein gained huge market penetration in the study period due to its high protein content (90% un-denatured protein) and high levels of bioavailable calcium.
• The sports nutrition segment majorly drives the casein market. An increase in awareness about the benefits of sports nutrition products has increased the growth of the sports nutrition segment in the country. However, the closure of gyms and health clubs in 2020 (22% in the US) resulted in an approximate loss of USD 29.2 billion in revenue) and suspended sports competitions during the COVID-19 pandemic, resulting in sluggish market growth.
• The food and beverage segment is the second major segment in the market. The value of the segment increased by around 25% from 2017 to 2022. The key reason for the rising application of caseins and caseinates in this segment is the ability of caseins to be digested slowly, which is highly required in products like meal replacement or weight loss products. Among the category, beverages is the fastest growing and is projected to register a CAGR of 2.73% during the forecast period. Consumers are increasingly reaching for dairy-based and other products containing functional ingredients to ward off illness or help with existing health issues. Companies are capitalizing on the trend by adding concentrated substances to their products.