US Chocolate Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 27.07 Billion |
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Market Size (2030) | USD 36.72 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 5.22 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
US Chocolate Market Analysis
The US Chocolate Market size is estimated at 27.07 billion USD in 2024, and is expected to reach 36.72 billion USD by 2030, growing at a CAGR of 5.22% during the forecast period (2024-2030).
27.07 Billion
Market Size in 2024 (USD)
36.72 Billion
Market Size in 2030 (USD)
5.36 %
CAGR (2018-2023)
5.22 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
57.39 %
value share, Milk and White Chocolate, 2023
The innovative flavor offerings possible in white chocolate, along with versatility, appeal and varied taste profiles in the region, are anticipated to drive segmental growth.
Largest Segment by Distribution Channel
46.55 %
value share, Supermarket/Hypermarket, 2023
Consumers are increasingly purchasing from supermarkets and hypermarkets due to availability of offerings and expanding shelf space for innovative chocolate products.
Fastest-growing Segment by Confectionery variant
6.06 %
Projected CAGR, Dark Chocolate, 2024-2030
Rising health awareness among consumers about dark chocolate's nutritional content, flavor profile and stress-relieving ability is expected to drive the demand in the region.
Fastest-growing Segment by Distribution Channel
6.12 %
Projected CAGR, Online Retail Store, 2024-2030
The freedom to browse digital catalogs without any hurry in a priceless manner, with quick deliveries to the right place, has become the major factor driving the segment.
Leading Market Player
28.72 %
market share, The Hershey Company, 2022
Product diversity in terms of innovative chocolate products for a wide range of consumers in the region is allowing The Hershey Company to occupy a market share.
Supermarkets, warehouse clubs, and specialty stores continue to captivate a larger consumer base in the segment
- Compared to other retail channels, supermarkets and hypermarkets constituted the primary sales channel for chocolate sales in the United States. In 2022, these retail channels accounted for the majority of shares, registering a CAGR of 4.98% during the forecast period of 2023-2030. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions.
- Other distribution channels are the second most widely preferred retail channels for the sales of chocolate. Specialty stores, warehouse clubs, drug stores/pharmacies, vending machines, direct selling, and forecourt retailers cover the sales of chocolates in other distribution channels. The sales value of chocolates through these retail channels registered a growth rate of 11.1% from 2021 to 2023. Other distribution channels, such as warehouse clubs and specialty stores, play a major in the sales of chocolate. They offer a wide range of chocolates in different flavors at low prices. As of 2023, Costco topped the place with more than 587 warehouse clubs across the United States.
- The online channel has become one of the fastest-growing retail sales channels for chocolate sales in the United States. With ease and convenience of buying, e-commerce is widely being adopted by consumers. It is also convenient for manufacturing companies to advertise their products through various offers and promotional activities that benefit both the companies and consumers. This is further expected to boost the online sales of chocolates in the forecast period. The sales value of the chocolates through online retail channels is anticipated to register a CAGR of 6.12% during 2023-2029.
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US Chocolate Market Trends
The premium chocolate segment is gaining traction due to the growing demand for dark chocolates
- The consumption of chocolate has become deeply ingrained in American culture and traditions. Chocolate consumption in the United States increases during major holidays such as Easter, Christmas, and Valentine’s Day. Holiday seasons have more options in package sizes of 200 calories or less.
- Flavor and taste are the product attributes that chocolate consumers in the United States seek most when purchasing chocolates. Milk chocolate remains the type of chocolate Americans turn to most, but dark chocolate with a cacao percentage between 71-75% is the most popular form. The availability of flavored chocolates allows consumers to personalize their chocolate consumption.
- As far as consumer behavior is concerned, there is a growing trend toward indulgence, with more people willing to spend on premium chocolates. As of 2022, premium chocolate had the second-largest audience, with 67% of chocolate consumers in the United States purchasing it.
- The chocolate industry has produced chocolate confectionery in different pack sizes and ingredient proportions to encourage the healthy eating of chocolates among potential consumers. Dark chocolates are perceived as healthy chocolates globally due to their rich content of iron, flavonoids, and antioxidants.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Manufacturers are incorporating fruit extracts to expand the chocolate portfolio in the market
US Chocolate Industry Overview
The US Chocolate Market is fairly consolidated, with the top five companies occupying 67.56%. The major players in this market are Chocoladefabriken Lindt & Sprüngli AG, Ferrero International SA, Mars Incorporated, Mondelēz International Inc. and The Hershey Company (sorted alphabetically).
US Chocolate Market Leaders
Chocoladefabriken Lindt & Sprüngli AG
Ferrero International SA
Mars Incorporated
Mondelēz International Inc.
The Hershey Company
Other important companies include Albanese Confectionery Group Inc., Barry Callebaut AG, Ezaki Glico Co. Ltd, Guittard Chocolate Company, Mast Brothers & Co., Salmon River Foods Inc., TCHO Ventures Inc., Vosges Haut-Chocolat LLC, Whitmore Family Enterprises LLC, Yıldız Holding AS.
*Disclaimer: Major Players sorted in alphabetical order.
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US Chocolate Market News
- November 2022: Yıldız Holding AS' brand GODIVA launched "Holiday Collection Packs" of premium chocolates. The chocolate packs include Milk Chocolate Praline Heart, Midnight Swirl, and White Chocolate Raspberry Star.
- October 2022: Lindt & Sprungli USA launched its first-ever 3D virtual store. Lindt's new online storefront allows consumers across the country to engage in the enchanting brand experience of a Lindt Chocolate store from the comfort of their homes or even on the go.
- September 2022: Mondelēz International Inc. expanded its Green & Black premium organic chocolate brand with the launch of a new range, Smooth, in North America.
Free with this Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
US Chocolate Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Confectionery Variant
- 5.1.1 Dark Chocolate
- 5.1.2 Milk and White Chocolate
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5.2 Distribution Channel
- 5.2.1 Convenience Store
- 5.2.2 Online Retail Store
- 5.2.3 Supermarket/Hypermarket
- 5.2.4 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Albanese Confectionery Group Inc.
- 6.4.2 Barry Callebaut AG
- 6.4.3 Chocoladefabriken Lindt & Sprüngli AG
- 6.4.4 Ezaki Glico Co. Ltd
- 6.4.5 Ferrero International SA
- 6.4.6 Guittard Chocolate Company
- 6.4.7 Mars Incorporated
- 6.4.8 Mast Brothers & Co.
- 6.4.9 Mondelēz International Inc.
- 6.4.10 Salmon River Foods Inc.
- 6.4.11 TCHO Ventures Inc.
- 6.4.12 The Hershey Company
- 6.4.13 Vosges Haut-Chocolat LLC
- 6.4.14 Whitmore Family Enterprises LLC
- 6.4.15 Yıldız Holding AS
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 2:
- VALUE OF CONFECTIONERY MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 3:
- VOLUME OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 4:
- VALUE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, USD, UNITED STATES, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF DARK CHOCOLATE MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 8:
- VALUE OF DARK CHOCOLATE MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 9:
- VALUE SHARE OF DARK CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 10:
- VOLUME OF MILK AND WHITE CHOCOLATE MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 11:
- VALUE OF MILK AND WHITE CHOCOLATE MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 12:
- VALUE SHARE OF MILK AND WHITE CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 13:
- VOLUME OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 14:
- VALUE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, USD, UNITED STATES, 2018 - 2030
- Figure 15:
- VOLUME SHARE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 16:
- VALUE SHARE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2018 VS 2024 VS 2030
- Figure 17:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 18:
- VALUE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, USD, UNITED STATES, 2018 - 2030
- Figure 19:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 20:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 21:
- VALUE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, USD, UNITED STATES, 2018 - 2030
- Figure 22:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 23:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 24:
- VALUE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, UNITED STATES, 2018 - 2030
- Figure 25:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 26:
- VOLUME OF CONFECTIONERY MARKET SOLD VIA OTHERS, METRIC TONNES, UNITED STATES, 2018 - 2030
- Figure 27:
- VALUE OF CONFECTIONERY MARKET SOLD VIA OTHERS, USD, UNITED STATES, 2018 - 2030
- Figure 28:
- VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
- Figure 29:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2018 - 2023
- Figure 30:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2018 - 2023
- Figure 31:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES, 2022
US Chocolate Industry Segmentation
Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- Compared to other retail channels, supermarkets and hypermarkets constituted the primary sales channel for chocolate sales in the United States. In 2022, these retail channels accounted for the majority of shares, registering a CAGR of 4.98% during the forecast period of 2023-2030. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions.
- Other distribution channels are the second most widely preferred retail channels for the sales of chocolate. Specialty stores, warehouse clubs, drug stores/pharmacies, vending machines, direct selling, and forecourt retailers cover the sales of chocolates in other distribution channels. The sales value of chocolates through these retail channels registered a growth rate of 11.1% from 2021 to 2023. Other distribution channels, such as warehouse clubs and specialty stores, play a major in the sales of chocolate. They offer a wide range of chocolates in different flavors at low prices. As of 2023, Costco topped the place with more than 587 warehouse clubs across the United States.
- The online channel has become one of the fastest-growing retail sales channels for chocolate sales in the United States. With ease and convenience of buying, e-commerce is widely being adopted by consumers. It is also convenient for manufacturing companies to advertise their products through various offers and promotional activities that benefit both the companies and consumers. This is further expected to boost the online sales of chocolates in the forecast period. The sales value of the chocolates through online retail channels is anticipated to register a CAGR of 6.12% during 2023-2029.
| Confectionery Variant | Dark Chocolate |
| Milk and White Chocolate | |
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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