United States Consumer Identity and Access Management Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

USA Consumer Identity and Access Management Industry Overview

The US consumer identity and access management market appears to be fragmented due to the presence of many players. Furthermore, prominent market participants invest heavily in research and development to strengthen security and launch efficient solutions in consumer identity, and access management market products are driving the competition in the market. Major players include Microsoft Corporation, SAP SE, Salesforce Inc., and IBM Corporation.

• April 2024: Akamai Technologies Inc. announced the launch of the Akamai Guardicore Platform, which helps businesses meet their zero trust goals. The Akamai Guardicore Platform is the first security platform to combine industry-leading zero trust network access (ZTNA) and micro-segmentation to help security teams stop ransomware, meet compliance mandates, and secure their hybrid workforce and hybrid cloud infrastructure.
• October 2023: Okta Inc. Identity Threat Protection AI announced a new product for Okta workforce identity cloud, which provides real-time detection and response to identity-based threats. The ID Threat Protection uses Okta AI to extend security beyond authentication at any time a user is logged in based on information drawn from an organization's security stack. This enables administrators and security teams to continuously assess user risk throughout active sessions, which automatically responds to identity threats across their entire ecosystem.