US Cookie Industry Overview
Mondelez International, The Campbell Soup Company, Groupo Bimbo, and General Mills are some of the leading players in the country. The companies are increasing their product lines and expanding their presence in the country. They are also increasing their investments in R&D and marketing and are expanding their distribution channels to maintain their positions in the market. They are also adopting competitive strategies by investing more in product development to introduce cookies and innovative flavors that could cater to a larger audience. These players focus on social media platforms and online distribution channels for online marketing and branding of their products (especially cookies) to attract more customers.
US Cookie Market Leaders
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General Mills Inc.
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Mondelēz International
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Ferrero Group
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Mckee Foods Corporation
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The Campbell Soup Company
- *Disclaimer: Major Players sorted in no particular order
