Market Size of United States Cookies Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 12.48 Billion |
Market Size (2029) | USD 14.73 Billion |
CAGR (2024 - 2029) | 3.38 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
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US Cookie Market Analysis
The United States Cookies Market size is estimated at USD 12.48 billion in 2024, and is expected to reach USD 14.73 billion by 2029, growing at a CAGR of 3.38% during the forecast period (2024-2029).
Cookies are a quick and convenient source of nourishment and energy and have a higher shelf life. The demand for innovative cookie products is consistently rising in developed countries like the United States, the United Kingdom, France, etc. Cookie manufacturers are also focusing on increasing sales by encouraging customers to shop online. Consumers are continuing to look for newer variations of cookie items, allowing retailers to tailor a plan to meet their current demands by offering more relevant products. The increased number of people working from home during the lockdown impacted the growing demand for cookies as people stocked up on staple goods such as cookies and biscuits. Cookies are consumed as a dessert or a reward as a healthy treat after a workout.
Over the medium term, due to various health and wellness concerns, innovations are transforming market dynamics worldwide. Consumer interest in cookies has grown due to increased product offerings from vendors, including new flavors, safe ingredients, and packaging. Customers are shifting away from products that appear or taste artificial. Thus, businesses are advertising their usage of genuine components on the labels. Manufacturers are aggressively marketing their products in the region to gain an edge over other brands. Companies are heavily investing in advertisements and promotions to attract consumers toward their range of products. The increasing awareness of the transparency of ingredients used in these products is also boosting the consumption of fresh and unprocessed products, like cookies. This market trend is expected to further boost the sales of cookies in the country in the future.
US Cookie Industry Segmentation
A cookie could be a sweet biscuit with a reasonably soft, chewy texture and typically containing pieces of chocolate or fruit. The US cookies market is segmented by product type into filled biscuits, chocolate-coated biscuits, cookies, sandwich biscuits, plain biscuits, and other product types. Other cookies include traditional cookies, seasonal cookies, etc. By category, the market is segmented into conventional and better-for-you categories. The better-for-you category is sub-segmented into low-calorie, cholesterol-free, gluten-free, organic, and other categories. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailers, and other distribution channels. For each segment, the market sizing and forecast have been done on the basis of value (in USD million).
Type | |
Filled Biscuits | |
Chocolate-coated Biscuits | |
Cookies | |
Sandwich Biscuits | |
Plain Biscuits | |
Other Types |
Category | |||||||
Conventional | |||||||
|
Distribution Channel | |
Hypermarkets/Supermarkets | |
Convenience Stores | |
Specialist Retailers | |
Online Retailers | |
Other Distribution Channels |
United States Cookies Market Size Summary
The US cookies market is experiencing a steady growth trajectory, driven by evolving consumer preferences and innovative product offerings. As cookies serve as a convenient source of nourishment with a longer shelf life, their demand is on the rise, particularly in developed regions like the United States. The market is witnessing a shift towards healthier and more transparent ingredient choices, with consumers increasingly favoring products that are free from artificial flavors and additives. This trend is encouraging manufacturers to focus on genuine components and to market their products with an emphasis on quality and safety. The rise in remote work and the subsequent stocking up of staple goods during lockdowns have further fueled the demand for cookies, as they are often consumed as a quick snack or a reward after workouts. Retailers are responding to these trends by offering a wider variety of cookie products, including new flavors and packaging, to cater to the evolving tastes of consumers.
The distribution landscape for cookies in the United States is heavily influenced by the presence of supermarkets and hypermarkets, which offer a broad selection of brands and frequent promotions. These retail channels are preferred by cookie manufacturers for launching new products and expanding their market share due to their extensive reach and consumer-oriented schemes. The competition among brands is intense, prompting manufacturers to reposition their products as premium offerings to meet specific consumer needs, such as dietary restrictions or unique flavor profiles. Leading companies like Mondelez International, The Campbell Soup Company, and General Mills are actively expanding their product lines and investing in research and development to introduce innovative cookie flavors and cater to a broader audience. These players are also leveraging online marketing and social media platforms to enhance their brand visibility and attract more customers, further driving the growth of the US cookies market.
United States Cookies Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Filled Biscuits
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2.1.2 Chocolate-coated Biscuits
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2.1.3 Cookies
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2.1.4 Sandwich Biscuits
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2.1.5 Plain Biscuits
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2.1.6 Other Types
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2.2 Category
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2.2.1 Conventional
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2.2.2 Better for You
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2.2.2.1 Low Calorie
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2.2.2.2 Cholesterol-free
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2.2.2.3 Gluten-free
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2.2.2.4 Organic
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2.2.2.5 Other Categories
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2.3 Distribution Channel
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2.3.1 Hypermarkets/Supermarkets
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2.3.2 Convenience Stores
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2.3.3 Specialist Retailers
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2.3.4 Online Retailers
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2.3.5 Other Distribution Channels
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United States Cookies Market Size FAQs
How big is the United States Cookies Market?
The United States Cookies Market size is expected to reach USD 12.48 billion in 2024 and grow at a CAGR of 3.38% to reach USD 14.73 billion by 2029.
What is the current United States Cookies Market size?
In 2024, the United States Cookies Market size is expected to reach USD 12.48 billion.