United States Dairy Desserts Market Size

United States Dairy Desserts Market Analysis

The United States Dairy Desserts Market size is estimated at 20.28 billion USD in 2024, and is expected to reach 23.14 billion USD by 2029, growing at a CAGR of 2.67% during the forecast period (2024-2029).

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20.28 Billion

Market Size in 2024 (USD)

23.14 Billion

Market Size in 2029 (USD)

2.00 %

CAGR (2017-2023)

2.67 %

CAGR (2024-2029)

Largest Market by Category

37.62 %

value share, Cheese, 2023

The rise in western culture, with the growing consumption of products like pizza coupled with the increased milk production in the United States drove cheese consumption in the country.

Largest Market by Distribution Channel

94.20 %

value share, Off-Trade, 2023

The product assortment and shelf space in off-trade retail channels is allowing consumers to compare the products, which has emerged to be one of the major driving factor.

Fastest-growing Market by Category

4.23 %

Projected CAGR, Milk, 2024-2029

The versatility of milk is one factor driving its growing popularity along with growing innovations coupled with health claims made milk mostly consumed during the study period.

Fastest-growing Market by Distribution Channel

2.68 %

Projected CAGR, Off-Trade, 2024-2029

The onset of the experimential economy and the rising social media platforms with increasing consumer reach in the market is driving the off trade channels through online channels

Leading Market Player

18.10 %

market share, Unilever PLC, 2022

Unilever Group's wide range of offerings in the country, along with the increasing dairy products manufacturing units, is highly supporting its market growth and domination.

Strong penetration of organized retail channels fueling the market growth

United States Dairy Desserts Industry Segmentation

Cheesecakes, Frozen Desserts, Ice Cream, Mousses, Others are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel.

• The off-trade segment dominates the distribution channels due to the wide accessibility of dairy desserts in these off-trade formats. In the off-trade segment, the online retail channel sub-segment is the fastest-growing one, and it is projected to record a CAGR of 3.01% over the forecast period. The growth of e-commerce has enabled companies to access a larger target market and effectively serve customer needs. Many people started ordering food online, particularly dairy desserts, due to their hectic schedules and the nationwide lockdown in 2020. The four main e-commerce channels for dairy desserts were direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services.
• The sales value of dairy desserts through on-trade channels worldwide declined by 0.15% in 2020 from 2019 as foodservice industries were shut down due to the outbreak, which led to logistic and supply disruption. In 2021, the United States had around 32,027 full-service restaurant franchise establishments. Based on the distribution channel, the overall frozen dairy consumption was around 21.9 pounds per person in 2021. However, people have consumed 5.6 fewer pounds of frozen dairy products per person since 2000.
• Off-trade is projected to be the fastest-growing distribution channel, registering a CAGR of 2.63% during the forecast period. This increase is expected mostly due to the rising demand for dairy desserts, which are widely accessible at supermarkets and online retailers. The omnichannel approach adopted by major retailers worldwide also drives the US dairy desserts market. Retailers such as Costco, Trader Joe's, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.