Market Size of United States Digestive Supplement Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.02 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
USA Digestive Supplements Market Analysis
The United States digestive supplements market is projected to grow at a CAGR of 7.02% during the forecast period (2022-2027).
As an impact of COVID-19, the market has witnessed a surge in demand for products that provide digestive and immune health, which may positively impact the market. The market is witnessing a significant number of new product launches to cater to the growing demand. For instance, in May 2020, FRISKA LLC, a health and wellness brand, introduced ten dietary supplements focused on improving gut health.
The high prevalence of gastrointestinal problems, such as heartburn, constipation, and diarrhea, resulted in an increasing number of consumers seeking digestive supplements regularly. The paradigm shift toward preventive digestive health management practices, amid the rising healthcare costs and the growing burden of lifestyle diseases, is the major factor driving the digestive health supplements market in the country.
Probiotics are the driving force within the booming digestive health supplement category, followed by enzymes. People of all age groups are consuming probiotics and enzymes. However, the major consumption is observed among millennials due to the growing awareness regarding health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.
USA Digestive Supplements Industry Segmentation
Digestive dietary supplements are additional nutrition consumers add to their diet to lower their digestion problems and improve their gut health. These supplements primarily function by helping the body to break down carbohydrates, fats, and proteins, resulting in better absorption of nutrients and digestion of food. The United States digestive supplements market is segmented by product type, distribution channel, and form. Based on product type, the market is segmented into probiotics, prebiotics, enzymes, human milk oligosaccharides, and other types. By distribution channel, the market is segmented into grocery retailers, pharmacies/drugstores, online retailing, and other distribution channels. Based on form, the market is segmented into powdered supplements, tablets and capsules, and other forms. For each segment, market sizing and forecasts have been done on the basis of value (USD million).
| By Product Type | |
| Probiotics | |
| Prebiotics | |
| Enzymes | |
| Human Milk Oligosaccharides (HMO) | |
| Other Product Types |
| By Distribution Channel | |
| Grocery Retailers | |
| Pharmacies/Drugstores | |
| Online Retailing | |
| Other Distribution Channels |
| By Form | |
| Powdered Supplements | |
| Tablets and Capsules | |
| Other Forms |
United States Digestive Supplement Market Size Summary
The United States digestive supplements market is experiencing robust growth, driven by an increasing consumer focus on digestive and immune health, particularly in the wake of the COVID-19 pandemic. This heightened awareness has led to a surge in demand for products that support gut health, such as probiotics and enzymes, which are particularly popular among millennials. The market is characterized by a significant number of new product launches, with companies like FRISKA LLC introducing innovative dietary supplements to meet the evolving consumer needs. The shift towards preventive health management, coupled with the rising prevalence of gastrointestinal issues, is propelling the market forward. Consumers are increasingly recognizing the importance of digestive health in relation to overall physical well-being, weight management, and energy levels, further boosting the demand for prebiotic and probiotic supplements.
The market landscape is highly fragmented, with both global and regional players like Koninklijke DSM NV, General Nutrition Centers Inc., and NOW Health Group Inc. actively participating. These companies are employing strategies such as product innovation, expansion, and partnerships to capture market share. The preference for pharmacies and drug stores as sales channels underscores the importance of trust and reliability in consumer purchasing decisions. Notable developments include CVS Pharmacy's 'Tested to Be Trusted' program, which enhances consumer confidence in probiotic products. The market's competitive dynamics are further illustrated by strategic acquisitions and product launches, such as PanTheryx's acquisition of TruBiotics® and Herbalife Nutrition's introduction of Active Fiber Complex Select, which expand the range of options available to consumers seeking digestive health solutions.
United States Digestive Supplement Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Probiotics
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2.1.2 Prebiotics
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2.1.3 Enzymes
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2.1.4 Human Milk Oligosaccharides (HMO)
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2.1.5 Other Product Types
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2.2 By Distribution Channel
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2.2.1 Grocery Retailers
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2.2.2 Pharmacies/Drugstores
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2.2.3 Online Retailing
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2.2.4 Other Distribution Channels
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2.3 By Form
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2.3.1 Powdered Supplements
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2.3.2 Tablets and Capsules
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2.3.3 Other Forms
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United States Digestive Supplement Market Size FAQs
What is the current United States Digestive Supplement Market size?
The United States Digestive Supplement Market is projected to register a CAGR of 7.02% during the forecast period (2024-2029)
Who are the key players in United States Digestive Supplement Market?
Koninklijke DSM NV , General Nutrition Centers Inc., NOW Health Group, Inc, Pfizer Inc. and Herbalife International of America Inc. are the major companies operating in the United States Digestive Supplement Market.
