United States E-cigarettes Market Size (2024 - 2029)

The United States e-cigarettes market is experiencing significant growth, driven by the increasing adoption of electronic nicotine delivery systems as alternatives to traditional smoking, particularly among the youth. The market's expansion is supported by the high penetration of e-cigarettes and the rapid proliferation of vape shops across the country. Despite the challenges posed by new taxation rules, the market's trajectory is bolstered by the perception of e-cigarettes as a safer option compared to conventional tobacco products, contributing to their rising popularity and market size.

Market Size of United States E-cigarettes Industry

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United States E-cigarettes Market Summary
Study Period 2018 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 34.49 Billion
Market Size (2029) USD 65.59 Billion
CAGR (2024 - 2029) 13.72 %
Market Concentration Medium

Major Players

United States E-cigarettes Market Major Players

*Disclaimer: Major Players sorted in no particular order

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US E-cigarettes Market Analysis

The United States E-cigarettes Market size is estimated at USD 34.49 billion in 2024, and is expected to reach USD 65.59 billion by 2029, growing at a CAGR of 13.72% during the forecast period (2024-2029).

to the World Health Organization, the risk of getting affected by COVID-19 is more prominent in smokers than non-smokers. Alongside, a study conducted by Gaiha University suggested that almost 56.4% young American population reported a change in their usage of e-cigarettes during the onset of the pandemic.

  • Furthermore, one-third of youth quit vaping, and another one-third reduced their use of e-cigarettes. The remaining youth either increased their use or switched to other nicotine or cannabis products, thereby decreasing the sales of e-cigarettes in the market.
  • With the high popularity of e-cigarettes among the youth population and the rapid expansion of vape shops throughout the country, the penetration of e-cigarettes in the United States is incredibly high. People are increasingly using E-cigarettes or electronic nicotine delivery systems (ENDS) as a substitute for smoking traditional cigarettes or for recreational purposes. Due to the growing health concern over conventional tobacco-based cigarettes, the e-cigarette market has witnessed significant growth over the past decade.
  • E-cigarettes were introduced as an alternative to traditional cigarettes. Due to different research conducted by medical institutions and associations, it is projected that the market growth would be further fueled by the growing knowledge that e-cigarettes are safer than traditional cigarettes, particularly among the younger generation. In 2021, World Health Organization informed that tobacco kills more than 8 million people yearly. More than 7 million of the above deaths are caused by direct tobacco use, while 1.2 million death of non-smokers results from second-hand smoke. The country owns the largest e-cigarette distribution network for sale. However, the new taxation rules on e-cigarettes among the states of the country will be potential threats to market growth during the forecast period.

US E-cigarettes Industry Segmentation

Electronic cigarettes or e-cigarettes, an alternative to tobacco cigarettes, have recently gained popularity. E-cigarettes are sophisticated mechanical devices designed to deliver the same highly addictive nicotine in tobacco cigarettes, eliminating some of the harmful effects of tobacco smoke. The US e-cigarettes market is segmented by product type (completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer), battery mode (manual e-cigarettes and automatic e-cigarettes), and distribution channel (offline retail and online retail). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Product Type
Completely Disposable Model
Rechargeable but Disposable Cartomizer
Personalized Vaporizer
Battery Mode
Automatic E-cigarettes
Manual E-cigarettes
Distribution Channel
Offline Retail
Online Retail
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United States E-cigarettes Market Size Summary

The United States e-cigarettes market is experiencing significant growth, driven by the increasing popularity of electronic nicotine delivery systems as alternatives to traditional smoking. This trend is particularly pronounced among the youth, who are drawn to e-cigarettes for both recreational use and as a means to quit smoking. The market's expansion is supported by a robust distribution network and the proliferation of vape shops across the country, which offer a wide variety of products and personalized options. Despite the challenges posed by new taxation rules, the market is poised for continued growth, fueled by the perception of e-cigarettes as a safer option compared to conventional tobacco products.

The competitive landscape of the US e-cigarettes market is dominated by major players such as Philip Morris International Inc., Imperial Brands PLC, Japan Tobacco Inc., British American Tobacco PLC, and Juul Labs Inc. These companies are actively engaging in product innovation and strategic partnerships to enhance their market presence and adapt to evolving consumer preferences. The market's growth is further bolstered by regulatory approvals that facilitate the marketing of e-cigarette products, as well as ongoing research highlighting the potential health benefits of e-cigarettes over traditional smoking. As the market continues to evolve, these key players are likely to focus on expanding their product portfolios and leveraging mergers and acquisitions to strengthen their foothold in the industry.

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United States E-cigarettes Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Completely Disposable Model

      2. 2.1.2 Rechargeable but Disposable Cartomizer

      3. 2.1.3 Personalized Vaporizer

    2. 2.2 Battery Mode

      1. 2.2.1 Automatic E-cigarettes

      2. 2.2.2 Manual E-cigarettes

    3. 2.3 Distribution Channel

      1. 2.3.1 Offline Retail

      2. 2.3.2 Online Retail

United States E-cigarettes Market Size FAQs

The United States E-cigarettes Market size is expected to reach USD 34.49 billion in 2024 and grow at a CAGR of 13.72% to reach USD 65.59 billion by 2029.

In 2024, the United States E-cigarettes Market size is expected to reach USD 34.49 billion.

United States E-cigarettes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)