Market Size of US E-Commerce Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 14.70 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
US Ecommerce Market Analysis
The E-commerce market in the United States is expected to register a 14.70 % CAGR between 2022-2027. The market is driven primarily by the growing trend of online shopping, high internet penetration, and increased use of smartphones.
- The market for e-commerce software in the United States is moderately fragmented, with many major players. Shopify Inc., BigCommerce Holdings, Inc., Squarespace, Inc., and Wix.com Ltd. are profiled, along with their financial information and respective business strategies.
- Retail e-commerce sales in the United States are expected to grow rapidly in the coming years, rising from approximately $470 billion in 2021 to more than $560 billion in 2025. Amazon is the most popular e-commerce site in the United States. The company also leads the pack in US e-retail sales, with $386 billion expected in retail e-commerce sales in the country in 2021. Other successful shopping websites include eBay, the most popular online marketplace by US sellers, Walmart, Target, and Apple.
- By 2021, an estimated 90.8 % US population would have accessed the internet from any location and device. The number of active mobile broadband subscriptions per 100 inhabitants proliferates, with an 18.4% year-on-year increase, alongside growth in mobile-cellular and fixed-broadband subscriptions. This rise is due to an increase in consumer income levels. This is expected to boost the business-to-consumer e-commerce industry.
- Merchants in the United States are adapting to the new landscape and accepting digital wallet financing through popular service suppliers such as PayPal, Google Pay, Amazon Pay, Xerox, Quick Book, and Zendesk. As the number of COVID-19 cases in the United States rises, consumers are going cashless to avoid potential hygiene issues associated with handling coins and notes in this pandemic COVID-19.
- The COVID-19 pandemic is hastening the online transition as consumers practice social distancing, and e-commerce orders for groceries and medical supplies have become survival and convenient tool for the American family. People are making panic purchases and stocking up on essential grocery items in bulk, increasing the market share of groceries over other products. Furthermore, medicines and medical equipment in the healthcare market see significant sales from United States e-commerce websites. The products are disappearing from local markets due to high demand.
US Ecommerce Industry Segmentation
The United States E-commerce Market is segmented into B2B E-commerce and B2C E-commerce. By B2C E-commerce, the market studied is further subdivided into beauty & personal care, consumer electronics, fashion & apparel, food & beverage, and furniture & home. The report studies the impact of COVID-19 on the studied market.
| By B2C E-commerce | ||||||||
| Market size (GMV) for the period of 2017-2027 | ||||||||
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| By B2B E-commerce | |
| Market size for the period of 2017-2027 |
US E-Commerce Market Size Summary
The e-commerce market in the United States is experiencing significant growth, driven by the increasing trend of online shopping, high internet penetration, and the widespread use of smartphones. The market is moderately fragmented, with major players like Shopify, BigCommerce, Squarespace, and Wix.com playing pivotal roles. Retail e-commerce sales are projected to expand rapidly, with Amazon leading the charge as the most popular e-commerce site in the country. Other notable platforms include eBay, Walmart, Target, and Apple. The rise in mobile shopping is particularly noteworthy, as smartphones have become the preferred device for online purchases, contributing to the growth of mobile commerce revenue.
The COVID-19 pandemic has accelerated the shift towards e-commerce, as consumers have turned to online shopping for groceries and medical supplies, driven by social distancing measures. This has led to a surge in demand for essential items, with e-commerce platforms becoming crucial for accessing these products. The adoption of digital payment solutions like PayPal, Google Pay, and Amazon Pay has also increased, as consumers prefer cashless transactions to avoid hygiene concerns. Despite challenges such as cybercrime and digital fraud, the market is poised for continued expansion, supported by advancements in technology and infrastructure. Retailers are enhancing their online presence and fulfillment capabilities, further boosting the market's growth trajectory.
US E-Commerce Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness-Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Buyers/Consumers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitute Products
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1.2.5 Intensity of Competitive Rivalry
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1.3 Key market trends and share of E-commerce of total Retail sector
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1.4 Impact of COVID-19 on the E-commerce sales
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2. Market Segmentation
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2.1 By B2C E-commerce
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2.1.1 Market size (GMV) for the period of 2017-2027
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2.1.2 Market Segmentation - by Application
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2.1.2.1 Beauty & Personal Care
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2.1.2.2 Consumer Electronics
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2.1.2.3 Fashion & Apparel
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2.1.2.4 Food & Beverage
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2.1.2.5 Furniture & Home
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2.1.2.6 Others (Toys, DIY, Media, etc.)
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2.2 By B2B E-commerce
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2.2.1 Market size for the period of 2017-2027
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US E-Commerce Market Size FAQs
What is the current US E-Commerce Market size?
The US E-Commerce Market is projected to register a CAGR of 14.70% during the forecast period (2024-2029)
Who are the key players in US E-Commerce Market?
Amazon, Walmart, Apple, Home Depot, Target, Kroger, Costco and Best Buy are the major companies operating in the US E-Commerce Market.
