Market Trends of United States Electric Kettle Industry
This section covers the major market trends shaping the US Electric Kettle Market according to our research experts:
Increase in Retailing of Electric Kettles
The country is witnessing significant growth in the sales of small kitchen appliances such as electric kettles. Kettles are a convenient and energy-efficient option for heating foods and beverages which is increasing their demand amongst Americans which in turn is fuelling the sales of electric kettles in the country. Sales of variable temperature control kettles are growing faster as consumers are becoming more sophisticated.
As per estimates, nearly 6.3 million electric kettles were sold in the US in 2019. The sales of electric kettles have been increasing exponentially in the country in recent years with nearly 20% increase in unit sales in 2019 and an 18% increase in the dollar sales of electric kettles. The trajectory is expected to witness further growth in the anticipated period.
Discount Stores are The Most Preferred Distribution Channels
Discount stores are the primary channels of distribution for electric kettles in the United States and they accounted for nearly 64% of the total sales in 2019. Discount stores are highly preferred in the United States for purchase of small appliances such as electric kettles as these stores offer better visibility of products, personalized, targeted promotions and discounts which attracts consumers to purchase products through this channel.
Some of the prominent discount stores in the United States such as Target, Amazon, and DSW also offer loyalty programs for customer retention. The customer-centric shopping experience tailored to the wants and needs of consumers is driving more consumers which is further fuelling the growth of electric kettle sales.
