Market Size of United States Energy Bar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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USA Energy Bar Market Analysis
The US energy bar market is forecast to witness a CAGR of 6.5% over the next five years.
The energy bar market in the country is majorly driven by the growing interest among people to participate in various physical activities, including sports, gym, and others. Energy bars may be used as an energy source during athletic events such as marathons, triathlons, and other activities requiring a high energy expenditure for long periods. They are also commonly used as a meal or a snack replacement in weight-loss programs. Additionally, as energy bars are prepared with lots of nutritious ingredients, such as cereals, rolled oats, dried fruits, nuts, and seeds, they contain a balanced amount of essential nutrients required for a human body, such as carbohydrates, proteins, fibers, good fats, vitamins, and minerals. Such factors are further attracting consumers, thus adding to the market's growth.
Moreover, the United States is one of the most developed nations, and consumers demand highly convenient food owing to their fast-paced lifestyles. Healthy and convenient foods like energy bars are expected to grow during the forecast period. With this growing demand, players in the market are keen on launching products that are gluten-free with different flavors and nutrient ingredients that cater to large consumer bases. For instance, in January 2023, Bobo's, known for their oat bars, oat bites, and baked goods, announced that it was expanding its lineup with a new real food protein bar line debuting in two delicious flavors: Chocolate Chip Peanut Butter and Double Chocolate Almond Butter. The company claimed that each new bar is packed with 15g of protein from peanuts or almonds, pea protein and other wholesome ingredients that deliver a satisfying protein boost and taste. The new protein bars also claim to be verified non-GMO, certified gluten-free, and kosher. Such developments in the country are expected to further boost the market's growth.
USA Energy Bar Industry Segmentation
Energy bars are supplemental bars containing cereals, micronutrients, and flavor ingredients intended to supply quick food energy. Because most energy bars contain added protein, carbohydrates, dietary fiber, and other nutrients, they may be marketed as functional foods.
The United States Energy Bar Market is segmented by Product Type (Organic and Conventional) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above segments.
| By Type | |
| Organic Energy Bar | |
| Conventional Energy Bar |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Others |
United States Energy Bar Market Size Summary
The US energy bar market is experiencing significant growth, driven by an increasing consumer interest in physical activities such as sports and gym workouts. Energy bars serve as a convenient energy source during prolonged athletic events and are popular as meal or snack replacements in weight-loss programs. Their composition, rich in nutritious ingredients like cereals, nuts, and seeds, provides essential nutrients, making them an attractive option for health-conscious consumers. The demand for convenient and healthy food options is further fueled by the fast-paced lifestyles of Americans, prompting market players to innovate with gluten-free and diverse flavor offerings. This trend is exemplified by companies like Bobo's, which recently expanded its product line to include protein bars with high protein content and clean-label ingredients, catering to a broad consumer base.
The market's expansion is supported by the widespread availability of energy bars through modern grocery retailers, such as supermarkets and hypermarkets, which offer a variety of brands and convenient shopping experiences. These retail channels are crucial for the market's growth, as they provide ample shelf space and product assortments that appeal to consumers seeking indulgent yet healthy snacks. The competitive landscape is marked by the presence of multinational players like Clif Bar & Company, General Mills, and Abbott Nutrition, who are focusing on product innovation and strategic expansions to strengthen their market positions. Additionally, private-label brands are intensifying competition with their flavored offerings, further driving market dynamics. The ongoing trend of product improvements, including gluten-free, vegan, and low-calorie options, continues to attract a diverse range of consumers, contributing to the market's robust growth trajectory.
United States Energy Bar Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Organic Energy Bar
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2.1.2 Conventional Energy Bar
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialty Stores
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2.2.4 Online Stores
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2.2.5 Others
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United States Energy Bar Market Size FAQs
What is the current United States Energy Bar Market size?
The United States Energy Bar Market is projected to register a CAGR of 6.5% during the forecast period (2024-2029)
Who are the key players in United States Energy Bar Market?
GlaxoSmithKline Plc., General Mills Inc., Abbott Nutrition Manufacturing Inc., Clif Bar & Company and The Kelloggs Company are the major companies operating in the United States Energy Bar Market.
