Market Size of United States Face Mask Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 10.05 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
US Face Mask Market Analysis
The United States Face Mask market was valued at USD 280.760 million in 2020, and it is projected to register a CAGR of 10.05% during the forecast period, 2021-2026.
During the COVID-19 pandemic, it was found that 22% of American women changed their skin and body care routine. Most of them wash or moisturize their face and body more often than pre-pandemic, with one-third expanding their routine to include more products. The majority of those using more products intend to stick with their new routine when things normalize. Thus, the demand for face mask has been increased during the COVID-19 time among beauty conscious consumers.
The availability of a wide variety of face masks in US retail stores, including sheet masks, wash-off masks, leave-in masks, blackhead-removal masks, peel-off face masks, collagen-infused sheet masks, gel-sheet masks, and bio-cellulose masks, are propelling the market's growth. Furthermore, owing to the growing influence of the Asian skincare culture in the country, Korean face masks based on ingredients like rice, fermented yeast, and fruit and vegetable extracts have been gaining popularity among the American consumers in recent years.
Additionally, the popularity of social media as a medium of advertising and marketing for the face mask manufacturers in the region has fueled the trend of having 'camera-ready' skin. This, in turn, has accelerated the demand for face masks, especially among young consumers.
US Face Mask Industry Segmentation
Face masks work by driving ingredients closer and deeper into the skin, infusing your pores and allowing the skin to soak up more of the product. The United States face mask market is segmented by product type and distribution channel. Based on product type, the market studied has been segmented into sheet mask and wash-off mask/leave-in mask. By distribution channel, the market studied is segmented into convenience stores, supermarkets/hypermarkets, speciality stores, online retail stores, and other distribution channels. The report offers market size and forecasts in value terms such as in USD million for all above segments.
| By Product Type | |
| Sheet Mask | |
| Wash-Off Mask/Leave-in Mask |
| By Distribution Channel | |
| Convenience Stores | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
United States Face Mask Market Size Summary
The United States face mask market is experiencing significant growth, driven by changing consumer behaviors and increased awareness of skincare routines. The COVID-19 pandemic has notably influenced this trend, with many Americans adopting more comprehensive skincare regimens, including the use of face masks. This shift is supported by the availability of a diverse range of face masks in retail stores, such as sheet masks, peel-off masks, and collagen-infused options, which cater to the growing demand for skincare products. The influence of Asian skincare culture, particularly Korean beauty trends, has further propelled the popularity of face masks, as consumers seek products with ingredients like rice and fermented yeast. Social media's role in promoting 'camera-ready' skin has also contributed to the rising demand, especially among younger consumers who are increasingly willing to invest in skincare.
The market is characterized by a competitive landscape with both regional and global players, including major companies like L'Oréal, Unilever, and Procter & Gamble, which are continuously innovating to meet consumer demands. The rise of e-commerce has significantly impacted sales, offering consumers the convenience of shopping for a wide variety of personal care products online. This shift was accelerated by the pandemic, as consumers preferred the safety and convenience of online shopping. The entry of private-label products, such as Amazon's Belie skincare line, has intensified competition, challenging established brands. As consumer spending on skincare products continues to rise, the face mask market is expected to expand, driven by the perceived benefits of these products and the ongoing trend of prioritizing facial care.
United States Face Mask Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Sheet Mask
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2.1.2 Wash-Off Mask/Leave-in Mask
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2.2 By Distribution Channel
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2.2.1 Convenience Stores
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2.2.2 Supermarkets/Hypermarkets
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2.2.3 Specialty Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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United States Face Mask Market Size FAQs
What is the current United States Face Mask Market size?
The United States Face Mask Market is projected to register a CAGR of 10.05% during the forecast period (2024-2029)
Who are the key players in United States Face Mask Market?
L'Oréal SA, Unilever, Mary Kay, Johnson & Johnson and Procter & Gamble Co are the major companies operating in the United States Face Mask Market.
