United States Floriculture Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 52.13 Billion |
| Market Size (2029) | USD 70.89 Billion |
| CAGR (2024 - 2029) | 6.34 % |
Major Players*Disclaimer: Major Players sorted in no particular order |
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United States Floriculture Market Analysis
The United States Floriculture Market size is estimated at USD 52.13 billion in 2024, and is expected to reach USD 70.89 billion by 2029, growing at a CAGR of 6.34% during the forecast period (2024-2029).
Floriculture is a prominent industry in the United States as it offers employment and business opportunities for entrepreneurs and generates income for economic development. It is considered a hub for a wide variety of floriculture species and is famous for diverse floristic regions globally. Therefore, the development of the US floriculture market could help generate income for nations and producers.
Climatic conditions in the United States are vast, and the country has different growing zones suitable for cultivating various flowers. These zones include cool sub-tropical and temperate, warm subtropical, tropical, Mediterranean, and cool temperate. Hence, cut flowers are grown throughout the year in the United States, with peak seasons in February for Valentine's Day, May for Mother's Day, and December for Christmas.
According to the United States Department of Agriculture statistics, in terms of value, the states with higher floriculture sales were Florida, California, Michigan, New Jersey, Ohio, Texas, North Carolina, Pennsylvania, New York, and Connecticut. Florida had the biggest sales of USD 1,115 million among the ten largest states in 2021, followed by California, which had sales of USD 962 million. These two states combined accounted for roughly one-third of all sales in the United States. Further, May is one of the most popular months for gifting and gardening with flowers, and Pennsylvania, California, Florida, New York, Michigan, Ohio, Wisconsin, Washington, New Jersey, and Oregon are the top ten states in the United States in terms of floriculture activity.
Further, auctions play an important role in the growth of the floral industry. A well-established auctioning system helps reduce bottlenecks for the producers and consumers. There is growing popularity for online growers in the United States, as it connects the growers and consumers through online auctions, where the consumers can get flowers at affordable prices and of good quality. Furthermore, there is a boom for online flower delivery services across the country, as they deliver flowers punctually (even on last-minute occasions) without the customers needing to visit the local florist shops. The purchase of floral products on e-commerce in the United States is on the rise, with the number of online retailers opening the door for the sale of flower-related gifts at affordable prices to their consumers.
Many regional companies, such as Costa Farms, the Sill, Zolfo Springs, and Bloomscape, are venturing into the cultivation of indoor plants, considering the competitive advantage of changing consumer preferences for houseplants. In addition, online auctions of flowers have been gaining traction with the emerging online delivery retailers attracting a host of consumers with ease of accessibility, such as ProFlowers, The Bouqs Company, UrbanStems Inc., and 1-800-Flowers, which are driving the market.
Additionally, the imported cut flowers are sometimes received with heavy pesticide application before the shipment into the country. The lack of restriction on the maximum residue limits (MRL) in the importing countries has a greater impact on the quality of imported cut flowers. This factor is affecting the floriculture market’s growth.
United States Floriculture Market Trends
The Cut Flowers Segment is Expected to Grow at a Rapid Rate
There is an increasing demand for fresh-cut flowers in the United States. Apart from domestic production, the country imports 80% of cut flowers from countries like Colombia. To meet this demand, optimal purchase of flowers, along with superior quality, is required at the distribution and consumer level. This factor drives the popularity of online growing auctions in the country.
The American taste for flowers is shifting from chrysanthemums and carnations to more unique blooms. This factor drives imports from other countries. Colombia is the dominant producer of US cut flowers, with roses, carnations, spray chrysanthemums, and alstroemeria as the major crops. The flowers exported from Ecuador to the United States include roses, delphiniums, asters, and mixed bouquets. The prevailing growing environment in these countries has a greater impact on the import prices of floral products.
Furthermore, cut flowers have gained popularity among younger generations and city residents for their ability to self-express with their diverse shapes, sizes, and colors. Besides, the increase in online sales of cut flowers is attributed to the convenience and wide selection available in the market. Online platforms have simplified consumers' access to a diverse range of cut flowers and varieties. The market is also driven by the increasing demand for cut flower-related products like ceramics, pots, and DIY kits.
Consumers, especially millennials, value uniqueness and authenticity in the products they purchase. To keep in line with this interest, many florist stores offer customized flower colors, packaging, creatively themed arrangements, prices, and delivery services, as well as bring-your-own-vase/container options to attract the millennial population in the country.
Lilies are the Largest Growing Cut Flowers
In the United States, lilies are mainly grown in California, Colorado, and Illinois. California is the major producer, compared to the other states, with 100% of the quantity sold at the wholesale level. Around 66.7 million stems were sold, and the wholesale value of domestically produced cut flowers was USD 68.0 million. The plant is cultivated mainly for its flowers, which have a high commercial value. In this region, the Java variety is the more well-known species.
Rain lily is a common garden plant in the United States and is widely planted to cover the ground. Some of the varieties grown in the country are Casablanca, Star Gaze, Dreamland, Harmony, Snow Queen, and Olympic Star. Flame lily has many medicinal properties, like colchicine, gloriosine, pungent, bitter, acrid, heating, anthelmintic, laxative, alexiteric, and abortifacient. It is also used as a tonic, anti-periodic, anti-helminthic, anthelmintic, and laxative.
Colombia is the largest exporter of lilies to the United States, followed by Costa Rica and Ecuador. The import of lilies into the country is increasing as the demand rises. Based on ITC TradeMap, the total import value of lilies in 2020 was USD 67,168 thousand, which increased to USD 125,220 thousand in 2023.
In the United States, lilies are purchased for various reasons, ranging from expressions of love or sympathy to satisfying environmental and beautification goals. The expenditure choice of purchase is closely tied to the demographic and occasions or periods. Consumers in the United States believe in gifting flowers on special occasions to communicate their deepest feelings most elegantly. For instance, in 2021, approximately 75% of people celebrating Mother's Day planned to buy flowers as gifts, according to the National Retail Federation.
Moreover, the United States has a wide HORECA industry, which demands different flowers based on different occasions and tourist demands. Lilies are majorly preferred by big luxurious resorts for decoration purposes, guest welcoming purposes, gifts, etc.
Thus, the growing preference of consumers for lilies as the most popular gifting choice and the rapid innovation in terms of packaging and customization from the florists to cater to the consumer's interest are the factors projected to drive the growth of lilies in the United States during the forecast period.
United States Floriculture Market News
- April 2024: The American Floral Endowment (AFE) introduced the new Sustainabloom website, with extensive resources, effective techniques, and insights for the floriculture industry to promote sustainability.
- September 2023: The US Department of Agriculture approved the firefly petunia, a genetically modified plant producing a bright neon green color. This was achieved by incorporating DNA from a bioluminescent mushroom species called Neonothopanus nambi.
- May 2022: Esmeralda Farms, which is based in Florida, acquired Sande Farms, in turn expanding their greenhouse acreage. With this acquisition, it gained 200 hectares of land, which allowed it to increase the production of in-demand Esmeralda varieties. Sande is known for its extensive Calla, Lily, and Ranunculus programs and has popularized names such as Starfighter Lily, Schwarzwalder Calla, and Strauss Calla.
US Floriculture Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Booming Cultural Preferences for Gifting Flowers
- 4.2.2 Growing Trend of Online Shopping
- 4.2.3 Favorable Agro-Climatic Conditions in the Country
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4.3 Market Restraints
- 4.3.1 High Trade Dependency
- 4.3.2 High Labor Cost Associated with Flower Cultivation
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4.4 Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
- 4.5 PESTLE Analysis
5. MARKET SEGMENTATION
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5.1 Cut Flowers
- 5.1.1 Tulips
- 5.1.2 Gerbera
- 5.1.3 Lilies
- 5.1.4 Gladioli
- 5.1.5 Snapdragons
- 5.1.6 Roses
- 5.1.7 Orchids
- 5.1.8 Carnations
- 5.1.9 Other Cut Flowers
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5.2 Plants
- 5.2.1 Cactus
- 5.2.2 Crassula Ovata
- 5.2.3 Echeveria
- 5.2.4 Other Plants
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityUnited States Floriculture Industry Segmentation
The scope of the report extends to cut flowers and plants prevalent in the floriculture market in the United States. Cut flowers are flowers or flower buds cut from plants for decorative purposes, while live plants, potted flowering plants, foliage plants for indoor or patio, and herbaceous perennials have been included under the scope of the report.
The US floriculture market is segmented by Cut Flowers (tulips, gerbera, lilies, gladioli, snapdragons, roses, orchids, chrysanthemum, carnations, coreopsis, dianthus, scabiosa, and other cut flowers) and plants (cactus, crassula ovata, echeveria, and other plants). The report offers market size and forecasts in terms of Value (USD) and Volume (metric tons) for all the above segments.
| Cut Flowers | Tulips |
| Gerbera | |
| Lilies | |
| Gladioli | |
| Snapdragons | |
| Roses | |
| Orchids | |
| Carnations | |
| Other Cut Flowers | |
| Plants | Cactus |
| Crassula Ovata | |
| Echeveria | |
| Other Plants |
US Floriculture Market Research FAQs
How big is the United States Floriculture Market?
The United States Floriculture Market size is expected to reach USD 52.13 billion in 2024 and grow at a CAGR of 6.34% to reach USD 70.89 billion by 2029.
What is the current United States Floriculture Market size?
In 2024, the United States Floriculture Market size is expected to reach USD 52.13 billion.
What years does this United States Floriculture Market cover, and what was the market size in 2023?
In 2023, the United States Floriculture Market size was estimated at USD 48.82 billion. The report covers the United States Floriculture Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Floriculture Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
US Floriculture Industry Report
Statistics for the 2024 US Floriculture market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. US Floriculture analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
