United States Floriculture Market Size (2024 - 2029)

United States Floriculture Market Analysis

The United States Floriculture Market size is estimated at USD 52.13 billion in 2024, and is expected to reach USD 70.89 billion by 2029, growing at a CAGR of 6.34% during the forecast period (2024-2029).

Floriculture is a prominent industry in the United States as it offers employment and business opportunities for entrepreneurs and generates income for economic development. It is considered a hub for a wide variety of floriculture species and is famous for diverse floristic regions globally. Therefore, the development of the US floriculture market could help generate income for nations and producers.

Climatic conditions in the United States are vast, and the country has different growing zones suitable for cultivating various flowers. These zones include cool sub-tropical and temperate, warm subtropical, tropical, Mediterranean, and cool temperate. Hence, cut flowers are grown throughout the year in the United States, with peak seasons in February for Valentine's Day, May for Mother's Day, and December for Christmas.

According to the United States Department of Agriculture statistics, in terms of value, the states with higher floriculture sales were Florida, California, Michigan, New Jersey, Ohio, Texas, North Carolina, Pennsylvania, New York, and Connecticut. Florida had the biggest sales of USD 1,115 million among the ten largest states in 2021, followed by California, which had sales of USD 962 million. These two states combined accounted for roughly one-third of all sales in the United States. Further, May is one of the most popular months for gifting and gardening with flowers, and Pennsylvania, California, Florida, New York, Michigan, Ohio, Wisconsin, Washington, New Jersey, and Oregon are the top ten states in the United States in terms of floriculture activity.

Further, auctions play an important role in the growth of the floral industry. A well-established auctioning system helps reduce bottlenecks for the producers and consumers. There is growing popularity for online growers in the United States, as it connects the growers and consumers through online auctions, where the consumers can get flowers at affordable prices and of good quality. Furthermore, there is a boom for online flower delivery services across the country, as they deliver flowers punctually (even on last-minute occasions) without the customers needing to visit the local florist shops. The purchase of floral products on e-commerce in the United States is on the rise, with the number of online retailers opening the door for the sale of flower-related gifts at affordable prices to their consumers.

Many regional companies, such as Costa Farms, the Sill, Zolfo Springs, and Bloomscape, are venturing into the cultivation of indoor plants, considering the competitive advantage of changing consumer preferences for houseplants. In addition, online auctions of flowers have been gaining traction with the emerging online delivery retailers attracting a host of consumers with ease of accessibility, such as ProFlowers, The Bouqs Company, UrbanStems Inc., and 1-800-Flowers, which are driving the market.

Additionally, the imported cut flowers are sometimes received with heavy pesticide application before the shipment into the country. The lack of restriction on the maximum residue limits (MRL) in the importing countries has a greater impact on the quality of imported cut flowers. This factor is affecting the floriculture market’s growth.

United States Floriculture Industry Segmentation

The scope of the report extends to cut flowers and plants prevalent in the floriculture market in the United States. Cut flowers are flowers or flower buds cut from plants for decorative purposes, while live plants, potted flowering plants, foliage plants for indoor or patio, and herbaceous perennials have been included under the scope of the report. 

The US floriculture market is segmented by Cut Flowers (tulips, gerbera, lilies, gladioli, snapdragons, roses, orchids, chrysanthemum, carnations, coreopsis, dianthus, scabiosa, and other cut flowers) and plants (cactus, crassula ovata, echeveria, and other plants). The report offers market size and forecasts in terms of Value (USD) and Volume (metric tons) for all the above segments.