United States Floriculture Market Size (2024 - 2029)

The United States Floriculture Market is projected to experience significant growth over the forecast period, with its market size expanding considerably. Florida and California are leading states in terms of floriculture sales, contributing substantially to the overall market share. The market is further driven by regional companies focusing on indoor plant cultivation and the increasing popularity of online flower auctions, which enhance consumer accessibility and convenience.

Market Size of United States Floriculture Industry

United States Floriculture Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 52.13 Billion
Market Size (2029) USD 70.89 Billion
CAGR (2024 - 2029) 6.34 %

Major Players

United States Floriculture Market Major Players

*Disclaimer: Major Players sorted in no particular order

United States Floriculture Market Analysis

The United States Floriculture Market size is estimated at USD 52.13 billion in 2024, and is expected to reach USD 70.89 billion by 2029, growing at a CAGR of 6.34% during the forecast period (2024-2029).

Floriculture is a prominent industry in the United States as it offers employment and business opportunities for entrepreneurs and generates income for economic development. It is considered a hub for a wide variety of floriculture species and is famous for diverse floristic regions globally. Therefore, the development of the US floriculture market could help generate income for nations and producers.

Climatic conditions in the United States are vast, and the country has different growing zones suitable for cultivating various flowers. These zones include cool sub-tropical and temperate, warm subtropical, tropical, Mediterranean, and cool temperate. Hence, cut flowers are grown throughout the year in the United States, with peak seasons in February for Valentine's Day, May for Mother's Day, and December for Christmas.

According to the United States Department of Agriculture statistics, in terms of value, the states with higher floriculture sales were Florida, California, Michigan, New Jersey, Ohio, Texas, North Carolina, Pennsylvania, New York, and Connecticut. Florida had the biggest sales of USD 1,115 million among the ten largest states in 2021, followed by California, which had sales of USD 962 million. These two states combined accounted for roughly one-third of all sales in the United States. Further, May is one of the most popular months for gifting and gardening with flowers, and Pennsylvania, California, Florida, New York, Michigan, Ohio, Wisconsin, Washington, New Jersey, and Oregon are the top ten states in the United States in terms of floriculture activity.

Further, auctions play an important role in the growth of the floral industry. A well-established auctioning system helps reduce bottlenecks for the producers and consumers. There is growing popularity for online growers in the United States, as it connects the growers and consumers through online auctions, where the consumers can get flowers at affordable prices and of good quality. Furthermore, there is a boom for online flower delivery services across the country, as they deliver flowers punctually (even on last-minute occasions) without the customers needing to visit the local florist shops. The purchase of floral products on e-commerce in the United States is on the rise, with the number of online retailers opening the door for the sale of flower-related gifts at affordable prices to their consumers.

Many regional companies, such as Costa Farms, the Sill, Zolfo Springs, and Bloomscape, are venturing into the cultivation of indoor plants, considering the competitive advantage of changing consumer preferences for houseplants. In addition, online auctions of flowers have been gaining traction with the emerging online delivery retailers attracting a host of consumers with ease of accessibility, such as ProFlowers, The Bouqs Company, UrbanStems Inc., and 1-800-Flowers, which are driving the market.

Additionally, the imported cut flowers are sometimes received with heavy pesticide application before the shipment into the country. The lack of restriction on the maximum residue limits (MRL) in the importing countries has a greater impact on the quality of imported cut flowers. This factor is affecting the floriculture market’s growth.

United States Floriculture Industry Segmentation

The scope of the report extends to cut flowers and plants prevalent in the floriculture market in the United States. Cut flowers are flowers or flower buds cut from plants for decorative purposes, while live plants, potted flowering plants, foliage plants for indoor or patio, and herbaceous perennials have been included under the scope of the report. 

The US floriculture market is segmented by Cut Flowers (tulips, gerbera, lilies, gladioli, snapdragons, roses, orchids, chrysanthemum, carnations, coreopsis, dianthus, scabiosa, and other cut flowers) and plants (cactus, crassula ovata, echeveria, and other plants). The report offers market size and forecasts in terms of Value (USD) and Volume (metric tons) for all the above segments.

Cut Flowers
Tulips
Gerbera
Lilies
Gladioli
Snapdragons
Roses
Orchids
Carnations
Other Cut Flowers
Plants
Cactus
Crassula Ovata
Echeveria
Other Plants
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United States Floriculture Market Size Summary

The United States floriculture market is poised for significant growth, driven by evolving consumer preferences and innovative business strategies. The market is characterized by a strong demand for fresh-cut flowers, with a substantial portion of these flowers imported to meet domestic needs. States like California, Colorado, and Illinois play a crucial role in the production of lilies, a leading segment within the cut flowers category. The market is further bolstered by regional companies and online retailers that cater to the growing interest in indoor plants and the convenience of online flower delivery. This shift in consumer behavior towards houseplants and online shopping is reshaping the competitive landscape, with companies like Costa Farms, ProFlowers, and UrbanStems Inc. leading the charge.

Consumer spending on flowers in the United States is closely linked to special occasions and holidays, with significant sales during winter holidays, Valentine's Day, and Mother's Day. The market is also witnessing a trend towards customization and authenticity, particularly among millennials, who seek unique and personalized floral arrangements. Florists are responding by offering tailored options in terms of flower colors, packaging, and delivery services. This focus on consumer-centric offerings, combined with the growing popularity of flowers as gifts, is expected to drive the market's expansion. The acquisition of companies like Sande Farms by Esmeralda Farms and the funding received by platforms like BloomNation highlight the ongoing efforts to enhance production capabilities and expand market reach.

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United States Floriculture Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Booming Cultural Preferences for Gifting Flowers

      2. 1.2.2 Growing Trend of Online Shopping

      3. 1.2.3 Favorable Agro-Climatic Conditions in the Country

    3. 1.3 Market Restraints

      1. 1.3.1 High Trade Dependency

      2. 1.3.2 High Labor Cost Associated with Flower Cultivation

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

    5. 1.5 PESTLE Analysis

  2. 2. MARKET SEGMENTATION

    1. 2.1 Cut Flowers

      1. 2.1.1 Tulips

      2. 2.1.2 Gerbera

      3. 2.1.3 Lilies

      4. 2.1.4 Gladioli

      5. 2.1.5 Snapdragons

      6. 2.1.6 Roses

      7. 2.1.7 Orchids

      8. 2.1.8 Carnations

      9. 2.1.9 Other Cut Flowers

    2. 2.2 Plants

      1. 2.2.1 Cactus

      2. 2.2.2 Crassula Ovata

      3. 2.2.3 Echeveria

      4. 2.2.4 Other Plants

United States Floriculture Market Size FAQs

The United States Floriculture Market size is expected to reach USD 52.13 billion in 2024 and grow at a CAGR of 6.34% to reach USD 70.89 billion by 2029.

In 2024, the United States Floriculture Market size is expected to reach USD 52.13 billion.

US Floriculture Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)