Market Trends of United States Food Spread Industry
Growing Preference for Healthy Breakfasts Coupled with Inclination Toward Plant-based Food Spreads
Consumers in the country are also being persuaded to include natural/plant-based spreads like nut based-spreads or honey, in their typical breakfasts due to the nutritious content and health-promoting components in them. The 2020-2025 Dietary Guidelines for Americans recommend avoiding butter, shortening, coconut oil, and palm oil in favor of cooking with oils richer in polyunsaturated and monounsaturated fat. Scientific research demonstrates that when good fats are substituted for harmful fats in our diets, both the risk of cardiovascular disease and inflammation is reduced. Additionally, according to the Nutrient Database of the United States Department of Agriculture, peanuts are a good source of fiber. In accordance with the 2020-2025 Dietary Guidelines, fiber makes up more than a third of the carbs in peanuts. Other features that boost a product's attractiveness to a wider consumer base include softness, spreadability, and appealing flavors.
Furthermore, the demand for plant-based foods among consumers is driving faster growth in the market for plant-based spreads globally. Furthermore, consumer awareness of allergies, hormones, and unethical animal husbandry practices utilized in the dairy industry has led to an increase in the popularity of veganism and a shift towards dairy-free spreads. Customers who are interested in fitness and weight loss as well as the vegan community view plant-based as a wonderful protein substitute, offering a large market opportunity for peanut butter as they are more practical and adaptable than dairy-based spreads.
Nut-based Spreads is the Fastest-growing Market Segment
The market for nut-based spreads in the United States is well-established, and the region is self-sufficient in terms of nut-based spread production. During the early phases of the product introduction, nut-based spreads were established in the North American market and are a staple of the American breakfast. The several uses for nut spread like peanut, both as a healthful snack and an ingredient in food and beverage items, as well as the growing knowledge of its advantages among American consumers, have been a major factor in sharply speeding its rise. The source of protein is more in the spotlight as high-protein foods become more popular. Also, due to the growing middle-class population and the number of millennials, these products are becoming popular due to their health advantages.
Sugar reduction, nutritious eating, and an increase in the amount of protein and fiber in food are the three main trends influencing the North American market. Consumers in the United States currently favor high-quality goods without artificial additives and those that make nutritional claims. This mandate is motivating vendors to implement healthier and indulgent options in the area. The establishment of nutritious food spreads in the area is also influenced by government initiatives. As a result, the demand for a nut-based spread is anticipated to soar throughout the forecast period.
