Market Trends of United States Gaming Console & Accessories Industry
Launch Of New Gaming Content With High Graphic Requirements Drives the Market Growth
- The release of new game content with high visual needs drives the market. The move from console gaming to on-demand visual entertainment has already begun.
- Furthermore, gaming keyboards are distinguished by advancements and multiple product launches, boosting manufacturer competitiveness and offering gamers various options. Companies are concentrating on creating RGB-lit gaming keyboards to improve gamers' gaming experiences.
- Moreover, gaming consoles offer sophisticated graphics output that is unmatched by other platforms. According to the Entertainment Software Association, 63% of gamers in the United States base their purchasing decisions mostly on graphic quality. The ability to support 4K video benefited gaming consoles.
- Video gaming is no longer a hobby exclusively for the young. The typical gamer's age has increased as generations have grown up with video gaming as a normal part of life. According to an Entertainment Software Association poll, 36% of video game players are between 18 and 34, with 6% being 65 and older. Last year, Americans aged 15 to 19 spent an average of 1.44 hours per day on gaming or leisurely computer use. The 45 to 54-year-old age group played the least quantity of video games. Members in this age range spend only 0.28 hours playing on the computer daily.
- The key players in the country are offering new technologies, making strategic partnerships, and propelling market expansion. For example, in May 2022, one of the leading gaming audio and accessory provider Turtle Beach Corporation announced its best-selling Turtle Beach console gaming accessories and award-winning ROCCAT PC gaming accessories brands have partnered with New Orleans Saints' starting Safety, Chauncey Gardner-Johnson. Gardner-Johnson joins other pro-athlete gamers, including NBA stars Grayson Allen, Immanuel Quickley, and Josh Hart, who have teamed up with Turtle Beach and ROCCAT for all their gaming equipment needs can dominate on the digital battlefield.
Understand The Key Trends Shaping This Market
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Gaming Console Type Segment Holds Significant Market Share
- Gaming consoles have continuously increased demand in recent years, owing to increased players and technical improvements in the United States. The amount of time consumers spend gaming has increased as the number of games and their diversity has grown. In addition, new content is constantly being generated.
- The United States had the most people who played video games. In 2022, the Entertainment Software Association estimated that 66% of Americans and over 215.5 million active video game players of all ages are in the United States. In terms of the average number of individuals that play video games weekly. According to data from the Entertainment Software Association, this number in the United States is 13 hours per week.
- The report further mentioned that 52 % of the people in the US use dedicated gaming consoles to play games. The gaming consoles ranked second in their account regarding the number of gamers using dedicated consoles.
- Moreover, Video games are a common way for gamers to communicate with friends and family. According to a 2022 poll, 83 percent of gamers in the United States played with others online or in person, up from 65 percent in 2020. According to US gamers, friends are the most common people to play online with.
- The market is dominated by home consoles, with several firms like Sony, Microsoft, and Nintendo dominating the industry. Sony announced a host of new peripherals for its next-generation system, the PS5, including a new controller, headset, controller stand, and media remote-the growing popularity of gaming consoles.
