United States Gluten Free Foods and Beverages Market Size (2024 - 2029)

The United States gluten-free foods and beverages market is experiencing significant growth, driven by increasing awareness of celiac disease and a shift towards special dietary lifestyles. This trend is further fueled by the rising incidence of gluten intolerance, which has altered consumer preferences away from conventional products. Health-conscious consumers are opting for gluten-free options due to their lower carbohydrate and fat content, with gluten-free cereals being particularly popular. Additionally, favorable perceptions of healthy gluten-free products, supported by regulatory initiatives and subsidies from the U.S. Food and Drug Administration, are expected to further enhance the market's expansion.

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Market Size of United States Gluten Free Foods and Beverages Industry

United States Gluten-Free Foods and Beverages Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.20 %
Market Concentration Low

Major Players

United States Gluten-Free Foods and Beverages Market Major Players

*Disclaimer: Major Players sorted in no particular order

US Gluten Free Foods & Beverages Market Analysis

The United States Gluten-Free Foods and Beverages Market is projected to grow at a CAGR of 8.2% over the forecast period.

  • The rising awareness about celiac disease and adopting special dietary lifestyles primarily drive the market. This has resulted in a shift in consumer preference from conventional products toward gluten-free processed foods.
  • The demand for gluten-free food and beverages is constantly rising due to the increased cases of gluten intolerance among customers. The usage of genetically modified crops and sensitivity to gut health were among the major reasons that altered the digestive tracts of the human body leading to the intolerance of gluten products.
  • The demand for gluten-free food and beverages is also driven by consumers inclined toward fitness and a healthy diet. As gluten products are commonly filled with carbohydrates and other fats, the consumers in the market are choosing gluten-free products and options. Gluten-free cereal breakfasts were among the most consumed and purchased in the country.
  • In the United States, consumers also have favorable perceptions of healthy gluten-free food products, likely to boost the market growth. The favorable regulatory framework and initiatives to promote a gluten-free diet by the U.S. Food and Drug Administration (FDA) and subsidy allocations are anticipated to boost the market over the forecast period.

US Gluten Free Foods & Beverages Industry Segmentation

Gluten-free food and beverages do not contain gluten. Gluten is a protein in cereal grains that provides an elastic structure to the dough. 

The United States gluten-free food and beverages market is segmented by product type and distribution channel. Based on the product type, the market is segmented into bakery products, breakfast cereals, beverages, condiments, seasonings and spreads, dairy/dairy substitutes, meat/meat substitutes, and other gluten-free products. Based on the distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels. 

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Bakery Products
Breakfast Cereals
Beverages
Condiments, Seasonings and Spreads
Dairy/Dairy Substitutes
Meats/Meat Substitutes
Other Gluten-Free Products
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channels
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United States Gluten Free Foods and Beverages Market Size Summary

The United States gluten-free foods and beverages market is experiencing significant growth, driven by increasing awareness of celiac disease and a shift towards special dietary lifestyles. This trend has led consumers to prefer gluten-free processed foods over conventional options, as more individuals are diagnosed with gluten intolerance. The market is further bolstered by a growing consumer inclination towards fitness and healthy eating, as gluten-free products are often perceived as lower in carbohydrates and fats. The favorable perception of gluten-free foods, supported by regulatory frameworks and initiatives from the U.S. Food and Drug Administration, is expected to continue driving market expansion.

The demand for gluten-free products is also influencing the baking industry, with a rise in gluten-free bakery goods catering to consumers seeking healthier alternatives. The trend towards 'clean living' and mainstream acceptance of gluten-free foods is reshaping consumer preferences, leading to increased sales of gluten-free snacks and baked goods. Key players in the market, such as The Hain Celestial Group, Inc., Pepsico Inc., Kellogg Company, The Coca-Cola Company, and General Mills, Inc., are actively engaging in strategic initiatives like mergers, acquisitions, and new product developments to enhance their market presence. The introduction of innovative products, such as gluten-free cheese-stuffed mini bagels and vegan chocolate bars, underscores the dynamic nature of the market and its responsiveness to evolving consumer demands.

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United States Gluten Free Foods and Beverages Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Bakery Products

      2. 2.1.2 Breakfast Cereals

      3. 2.1.3 Beverages

      4. 2.1.4 Condiments, Seasonings and Spreads

      5. 2.1.5 Dairy/Dairy Substitutes

      6. 2.1.6 Meats/Meat Substitutes

      7. 2.1.7 Other Gluten-Free Products

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialist Retailers

      4. 2.2.4 Online Retail

      5. 2.2.5 Other Distribution Channels

United States Gluten Free Foods and Beverages Market Size FAQs

The United States Gluten Free Foods and Beverages Market is projected to register a CAGR of 8.20% during the forecast period (2024-2029)

PepsiCo Inc., Kellogg Company, The Hain Celestial Group, Inc., The Coca-Cola Company and General Mills, Inc. are the major companies operating in the United States Gluten Free Foods and Beverages Market.

US Gluten-Free Foods & Beverages Market Report Snapshots

US Gluten Free Foods and Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)