Market Size of United States Hair Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 16.73 Billion |
| Market Size (2029) | USD 19.87 Billion |
| CAGR (2024 - 2029) | 3.49 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
US Hair Care Market Analysis
The United States Hair Care Market size is estimated at USD 16.73 billion in 2024, and is expected to reach USD 19.87 billion by 2029, growing at a CAGR of 3.49% during the forecast period (2024-2029).
According to the 2021 data from the International Journal of Dermatology and the United States National Library of Medicine, 33% of COVID-19 survivors in the United States experienced Telogen effluvium hair loss. A COVID-19 survivor experiences this type of acute hair loss due to the body's weakness from the illness. Also, the pandemic gave rise to stress-induced hair loss due to the uncertainty of the situation. This factor could pave the way for anti-hair loss or hair-thickening products during the forecast period. Post-COVID, work stress, frequent change in hair styling, and excessive use of chemicals on hair are also causing hair damage. Thus, in 2021, virtue Labs launched Flourish female-focused hair loss lines.
The US haircare market witnessed several changes in the past decade, with the emergence of various hairstyling, hair regrowth, and hair colorant products. The shampoo segment is expected to maintain its dominance in the market, while the hair colorant and conditioner segments may witness rapid adoption rates over the forecast period. The demand for hair care products across the region is primarily boosted by the increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments based on contemporary market potentials. The fashion-conscious youth is constantly aware of various hair care offerings, such as hair styling and colorant products, to express their individuality. Thus, such consumer habits are driving the market.
US Hair Care Industry Segmentation
Hair care is an overall term for hygiene and cosmetology involving hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. The US hair care market is segmented by product type into shampoo, conditioner, hair styling agent, hair colorant, hair oil, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | |
| Shampoo | |
| Conditioner | |
| Hair Styling Agent | |
| Hair Colorant | |
| Hair Oil | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
United States Hair Care Market Size Summary
The United States hair care market is poised for steady growth, driven by evolving consumer preferences and increasing awareness of hair health. The market is characterized by a diverse range of products, including shampoos, conditioners, hair colorants, and treatments, with a notable shift towards sustainable and eco-friendly options. The demand for hair care products is bolstered by the rising prevalence of hair issues such as hair fall and dandruff, particularly among millennials and working-class women. The market is also witnessing a surge in the popularity of herbal and organic shampoos, reflecting a broader trend towards natural ingredients. Innovations in product packaging, such as travel-size and dropper packaging, are enhancing convenience and precision, further attracting consumers.
The competitive landscape of the US hair care market is dominated by major players like Procter & Gamble, Unilever, L'Oréal, and Henkel, who are actively engaging in product innovations and strategic mergers to strengthen their market position. These companies are focusing on enhancing product functionality and sustainability, as evidenced by initiatives like the use of recycled materials in packaging. The market is also seeing the emergence of new product lines, such as dry shampoos and herbal formulations, catering to the growing demand for convenience and natural solutions. As consumer spending on hair care products continues to rise, the market is expected to expand, with key players leveraging their expertise to capture a larger share of the market.
United States Hair Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitutes
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Shampoo
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2.1.2 Conditioner
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2.1.3 Hair Styling Agent
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2.1.4 Hair Colorant
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2.1.5 Hair Oil
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2.1.6 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialty Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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United States Hair Care Market Size FAQs
How big is the United States Hair Care Market?
The United States Hair Care Market size is expected to reach USD 16.73 billion in 2024 and grow at a CAGR of 3.49% to reach USD 19.87 billion by 2029.
What is the current United States Hair Care Market size?
In 2024, the United States Hair Care Market size is expected to reach USD 16.73 billion.
