United States Hair Care Market Size (2024 - 2029)

The United States hair care market is projected to experience growth over the forecast period, driven by evolving consumer demands and market trends. The market's expansion is influenced by the increasing popularity of sustainable and eco-friendly products, as well as innovations in hair styling, regrowth, and coloring. The shampoo segment is anticipated to remain the leading category, while hair colorants and conditioners are expected to see rapid growth. Consumer habits, particularly among the fashion-conscious youth, are propelling the market as they seek products that allow for personal expression and individuality.

Home Market Analysis Consumer Goods and Services Research Beauty and Personal Care Research Personal Care Research Hair Care Research USA Hair Care Market Market Size

Market Size of United States Hair Care Industry

United States Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 16.73 Billion
Market Size (2029) USD 19.87 Billion
CAGR (2024 - 2029) 3.49 %
Market Concentration High

Major Players

United States Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

US Hair Care Market Analysis

The United States Hair Care Market size is estimated at USD 16.73 billion in 2024, and is expected to reach USD 19.87 billion by 2029, growing at a CAGR of 3.49% during the forecast period (2024-2029).

According to the 2021 data from the International Journal of Dermatology and the United States National Library of Medicine, 33% of COVID-19 survivors in the United States experienced Telogen effluvium hair loss. A COVID-19 survivor experiences this type of acute hair loss due to the body's weakness from the illness. Also, the pandemic gave rise to stress-induced hair loss due to the uncertainty of the situation. This factor could pave the way for anti-hair loss or hair-thickening products during the forecast period. Post-COVID, work stress, frequent change in hair styling, and excessive use of chemicals on hair are also causing hair damage. Thus, in 2021, virtue Labs launched Flourish female-focused hair loss lines.

The US haircare market witnessed several changes in the past decade, with the emergence of various hairstyling, hair regrowth, and hair colorant products. The shampoo segment is expected to maintain its dominance in the market, while the hair colorant and conditioner segments may witness rapid adoption rates over the forecast period. The demand for hair care products across the region is primarily boosted by the increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments based on contemporary market potentials. The fashion-conscious youth is constantly aware of various hair care offerings, such as hair styling and colorant products, to express their individuality. Thus, such consumer habits are driving the market.

US Hair Care Industry Segmentation

Hair care is an overall term for hygiene and cosmetology involving hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. The US hair care market is segmented by product type into shampoo, conditioner, hair styling agent, hair colorant, hair oil, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Shampoo
Conditioner
Hair Styling Agent
Hair Colorant
Hair Oil
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
Need A Different Region Or Segment?
Customize Now

United States Hair Care Market Size Summary

The United States hair care market is poised for steady growth, driven by evolving consumer preferences and increasing awareness of hair health. The market is characterized by a diverse range of products, including shampoos, conditioners, hair colorants, and treatments, with a notable shift towards sustainable and eco-friendly options. The demand for hair care products is bolstered by the rising prevalence of hair issues such as hair fall and dandruff, particularly among millennials and working-class women. The market is also witnessing a surge in the popularity of herbal and organic shampoos, reflecting a broader trend towards natural ingredients. Innovations in product packaging, such as travel-size and dropper packaging, are enhancing convenience and precision, further attracting consumers.

The competitive landscape of the US hair care market is dominated by major players like Procter & Gamble, Unilever, L'Oréal, and Henkel, who are actively engaging in product innovations and strategic mergers to strengthen their market position. These companies are focusing on enhancing product functionality and sustainability, as evidenced by initiatives like the use of recycled materials in packaging. The market is also seeing the emergence of new product lines, such as dry shampoos and herbal formulations, catering to the growing demand for convenience and natural solutions. As consumer spending on hair care products continues to rise, the market is expected to expand, with key players leveraging their expertise to capture a larger share of the market.

Explore More

United States Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitutes

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Shampoo

      2. 2.1.2 Conditioner

      3. 2.1.3 Hair Styling Agent

      4. 2.1.4 Hair Colorant

      5. 2.1.5 Hair Oil

      6. 2.1.6 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

United States Hair Care Market Size FAQs

The United States Hair Care Market size is expected to reach USD 16.73 billion in 2024 and grow at a CAGR of 3.49% to reach USD 19.87 billion by 2029.

In 2024, the United States Hair Care Market size is expected to reach USD 16.73 billion.

United States Hair Care Market Report Snapshots

United States Hair Care Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)